Inspirational and Empowering Child Care Business Owners To Build Successful Child Care Businesses

Posts tagged ‘childcare center’

How to Effectively Supervise Your Staff

staffMany years ago I heard Bob Harrison say this, ” People don’t do what is expected, but people do what is inspected.” I have found this principle to be so true when it comes to supervising employees. In other words, if you want your staff or assistant to do what you desire them to do, you must have an inspection system.

Today I am going to share with you 3 easy ways to effectively supervise your staff.

  1. Manage your Center or Your Home daycare by walking around. If your team know that you are not watching, they may get too comfortable. Also, being actively involved in your Child Care Business, is a great way to see what is going on in your Business. Bob Harrison calls this method the “MBA”: Managing your business by walking around.
  2. Let your staff know that you have a system in place that assures that your Child Care program provides quality care. For example, every Monday, I observe each classroom based on my center policies, Accreditation guidelines and licensing regulations. I believe this is a proactive way of supervising my staff. I evaluate the health/safety practices of the teachers, child-teacher interactions, planning practices and so much more. Furthermore, I look to see that activities are being implemented and a few other routine duties.
  3. Finally….Plan to take the time to mentor your staff or assistants. recently I discovered a bible scripture in the book of Luke and it says: “Everyone who is fully trained will be like their teacher.” So, in other words…..if you want your staff to be as effective as you are, it is vital that you train them.

For more information on how to empower your Staff, be sure to sign-up for my 21-Day Mastermind eCourse for Child Care Business Owners, that desire to improve their Business Management and leadership skills.  (see my Online Institute)Click here

To your Success,

Shiketa

Building Enrollment With Video Marketing

 

(This blog post is a Freebie from my Marketing 101 toolkit)

According to Houston Chronicle, “Video marketing is but one option you have available as a tool to promote your business. Understanding the power of video marketing may help you to see how video marketing can be beneficial to your business and a good use of your marketing dollars.”

Moreover, Videos are easier to share over social media; it allows your website to rank higher on search engines, Video marketing helps to improve your brand, allows you to seem more engaging and is a great way to educate your parents about your program.

Today I want to share some video marketing tips with you:

  1. Consider making a video of the kids doing activities in your program (with the parents permission). Simply record the video on your cell phone and be sure that it is no longer than five minutes and upload to your social media pages once a week or even add to your website.
  2. If you are not camera shy; practice making 1-minute videos of yourself talking about your childcare business or giving parents a tour of your childcare space.
  3. You can also make cool videos of your program, by using photos with Animoto.com. I love this website and I use it to make videos of my Child Care Center!
  4. You may also want to create a You Tube Channel to upload videos of your program. YouTube is one of the top 3 websites as of January 2013 and it is great way to gain more business exposure.

Are you ready to start making videos? If not, practice first. I actually love recording my voice and adding pictures to the Video presentation with the Window Movie Maker on my computer. I would love to see your videos, so be sure to share!

For more marketing tips, download my Marketing 101 toolkit today!

Shiketa

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