Celebrating 16 Years of Inspiring and Empowering Child Care Business Owners

Posts tagged ‘childcare’

Building Enrollment With Video Marketing

 

(This blog post is a Freebie from my Marketing 101 toolkit)

According to Houston Chronicle, “Video marketing is but one option you have available as a tool to promote your business. Understanding the power of video marketing may help you to see how video marketing can be beneficial to your business and a good use of your marketing dollars.”

Moreover, Videos are easier to share over social media; it allows your website to rank higher on search engines, Video marketing helps to improve your brand, allows you to seem more engaging and is a great way to educate your parents about your program.

Today I want to share some video marketing tips with you:

  1. Consider making a video of the kids doing activities in your program (with the parents permission). Simply record the video on your cell phone and be sure that it is no longer than five minutes and upload to your social media pages once a week or even add to your website.
  2. If you are not camera shy; practice making 1-minute videos of yourself talking about your childcare business or giving parents a tour of your childcare space.
  3. You can also make cool videos of your program, by using photos with Animoto.com. I love this website and I use it to make videos of my Child Care Center!
  4. You may also want to create a You Tube Channel to upload videos of your program. YouTube is one of the top 3 websites as of January 2013 and it is great way to gain more business exposure.

Are you ready to start making videos? If not, practice first. I actually love recording my voice and adding pictures to the Video presentation with the Window Movie Maker on my computer. I would love to see your videos, so be sure to share!

For more marketing tips, download my Marketing 101 toolkit today!

Shiketa

Category:

Enrollment Building, Marketing, Online Marketing

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5 Effective Ways To Train a New Child Care Worker

How to Train a New Child Care Worker?

Earlier this week, one of my Facebook friends sent me an inbox message and she asked me if I had a resource on Training New Staff Members.
I was glad that she asked that question, because I have several resources that will empower home providers and center owners in the arena of staff management.

However, before I share the links with you, I want to share 5 Effective Ways to Train a New Child Care Worker:

  1. Plan a new employee orientation that consists of the following: meeting co-workers, review job duties, give the new employee a tour of his or her work environment, plan time to complete tax forms; review policies and procedures,etc.
  2. On the employee’s first day; provide hands-on-training for the employee or pair the employee up with your best worker. (Modeling is a great way to train new employees)
  3. On the second day, give the employee some space to do his or her job and stay close by to answer any questions.
  4. At the end of the employee’s work week, ask the employee how did his or her week go? Get feedback and provide support!
  5. Take some time to observe the employee during the first 3 weeks of employment, because the way that an employee is trained, is how they will continue to work.

For more staff management resources I would like to recommend that you check out the following:

21 Day Mastermind eCourse (find course in online Institute)
Director’s Handbook
The Art of Owning a CenterTo Your Success!
Shiketa

Category:

Business Management, Employee Management, Staffing

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