Inspirational and Empowering Child Care Business Owners To Build Successful Child Care Businesses

Posts tagged ‘daycare’

Building Enrollment With Video Marketing

 

(This blog post is a Freebie from my Marketing 101 toolkit)

According to Houston Chronicle, “Video marketing is but one option you have available as a tool to promote your business. Understanding the power of video marketing may help you to see how video marketing can be beneficial to your business and a good use of your marketing dollars.”

Moreover, Videos are easier to share over social media; it allows your website to rank higher on search engines, Video marketing helps to improve your brand, allows you to seem more engaging and is a great way to educate your parents about your program.

Today I want to share some video marketing tips with you:

  1. Consider making a video of the kids doing activities in your program (with the parents permission). Simply record the video on your cell phone and be sure that it is no longer than five minutes and upload to your social media pages once a week or even add to your website.
  2. If you are not camera shy; practice making 1-minute videos of yourself talking about your childcare business or giving parents a tour of your childcare space.
  3. You can also make cool videos of your program, by using photos with Animoto.com. I love this website and I use it to make videos of my Child Care Center!
  4. You may also want to create a You Tube Channel to upload videos of your program. YouTube is one of the top 3 websites as of January 2013 and it is great way to gain more business exposure.

Are you ready to start making videos? If not, practice first. I actually love recording my voice and adding pictures to the Video presentation with the Window Movie Maker on my computer. I would love to see your videos, so be sure to share!

For more marketing tips, download my Marketing 101 toolkit today!

Shiketa

Category:

Enrollment Building, Marketing, Online Marketing

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Appropriate Child- Teacher Interactions

Bradley Russle 2

I was recently talking with a Dad of an infant, while he was enrolling his infant in my Child Care center. The Dad asked me the following question: “Do you think it is appropriate for teachers to kiss a child?”

I immediately thought to myself, that is inappropriate behavior in a child care setting. Then I replied: ” No that is not appropriate and I believe that kisses should be saved for mommy, daddy and grandparents.

However, I do believe that caregivers naturally bond with children and it is appropriate to show that you care for a child by giving the child a gentle hug, using a nurturing tone a voice or by  gently rubbing a child’s back that is having difficulty sleeping at nap time.

I shared this post with you to inspire you to be mindful of the child-staff interactions in your Child Care program.  Furthermore, what we (Child Care providers) may think is appropriate; may not be appropriate to a parent.

Also, be sure that you define appropriate Child- Teacher interactions in your classroom handbook or program policies.

What are your thoughts about this post? Feel free to share.

Shiketa

Category:

Child Care Center, Quality Care

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