Helping childcare business owners build successful, sustainable businesses through practical strategies, real-life experience, leadership, faith, and encouragement.

Posts tagged ‘enrollment building’

Enrollment Building Goal Setting Inspiration!

According to The 2023 Child Care Management Software Industry Trends Report, only 58% of Centers are filled to capacity.

As a center owner? I believe that trend is truly a realistic statistic. In fact, I can honestly say that since 2020, I have seen a demand for childcare, however due to a lack of staff, we were forced to establish a waiting list, which had a major impact on enrollment.

Furthermore, now that I am fully staffed, I am working on enrollment building. If you are fully staffed and you are in that 58% of centers that or not filled to capacity, I believe this blog post is for you.

Today I want to inspire you to get focused on setting enrollment building goals and attracting families to your Child Care Business.

In fact, if you set your goals, focus on your plan, I am confident that you will attract what you desire… more children!

I want to encourage you to give it a try.

Take some time to write down your enrollment goals for each age group, set your intentions, write a clear marketing plan, post it where you will see it and get ready for your goals to manifest.

Goals are like magnets 🧲 and if you fail to set enrollment goals, it could literally be a life or death situation for your child care Business.

If you need an enrollment building plan, here’s a downloadable copy, click here.

Happy Enrollment Building!

Shiketa Morgan

Download my Marketing 101 Toolkit and get more enrollment building Empowerment.

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Marketing

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8-Ways To Build Fall Enrollment

This blog post was previously posted in 2020, however, I feel that it is still relevant today and I believe that you will find it to be helpful as you focus on fall enrollment.

When I opened my first childcare center, I noticed that at the end of the summer camp, I would have low enrollment. After the second summer, I realized that the best time to build enrollment for the fall is during the month of July.

Why July? 

  1. July marks the mid-way point of Summer and you do not want to wait until August to Build fall enrollment
  2. Parents are thinking about preparing their children for back-to- school in July
  3. It’s a great time to reach those parents who are looking to enroll their children in preschool in the fall

Need some ideas on how to market your program for the fall?

Here are 8-ways to build fall enrollment in your program:

1. Invite your families to tell other families about your fall enrollment building campaign,  by offering an incentive to families who refer new families.

2. Hold a virtual Open house in July and be sure to have curriculum information, daily schedules, class photos, pricing info available online for parents to see. (parents want their children in an educational program)

3. Be sure to create a fall enrollment banner for your website and update info about your childcare or preschool program on your website.

4. Start marketing your fall enrollment specials on your social media pages during the month of July.

5. Insert enrollment forms in colorful 2-pocket folders. Be sure to add your program name or business card on the front of your enrollment folders.

6. If you own a center; invest in fall enrollment banners to hang on your playground fence or to display in your windows.

7. Offer Trial days.

8. Add preschool related clip art to your windows such as: school buses, apples, alphabet, etc.

Happy Enrollment Building!

Shiketa

For more enrollment building ideas, be sure to download the Marketing 101 toolkit.

Get inspired to Build a Successful Child Care Center in my Inspired Child Care Leaders Club!

Category:

Marketing, Open House, Quality Care

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