Inspirational and Empowering Child Care Business Owners To Build Successful Child Care Businesses

Posts tagged ‘how to market a childcare business’

Marketing Your Child Care Business With Reviews

marketing

“Nobody counts the number of ads you run;
they just remember the impression you make.”
– Bill Bernbach 
What is Angie’s List?

Unites States based website that aggregates verified consumer reviews of service companies as a way to “capture word-of-mouth wisdom.” Angie’s List has about 1.5 million subscribers throughout the United States and Canada who post an average of about 40,000 reviews each month. The concept behind the website is to certify their data collection process by only allowing paid and registered subscribers to access the website to prevent anonymous or biased reviews. (Source)

What I Love about Angie’s List

I love the fact that there is a website online where customers can search for services such as; Childcare. Moreover, I was impressed at the simple fact that Business Owners can list their businesses free of Charge on the website.  

Furthermore, I believe that Angie’s List is a great way to get testimonials from parents and a great way to build enrollment with Reviews.

Testimonials are a proven way to get new customers!!

 After seeing the Angie’s List commercial, I was compelled to contact Angie’s list about Advertising my Child Care Center on their website.

When I received a reply from Angie’s List , I was shocked to discover that my Child Care Business already had a complimentary listing on Angie’s list!! How cool is that!!!

Today I want to encourage you to visit Angie’s List website; find out if you already have a complimentary listing; update your profile today and invite parents to post a review on your profile. After all….it’s Free Advertising!!

Why List Your Child Care Business On Angie’s List?

Angie’s List is the trusted site where more than 2 million households go to get ratings and reviews on everything from home repair to health care. So, with those statistics in mind, you want your business to be listed on a website where millions of families visit!

Get started today; attracting more families from Angie’s List! 

Have you tried Angie’s List? If so, I would love to know how it is working for you.

Join Today

With your Child Care Business in Mind,

Shiketa Morgan

Be sure to subscribe to my Weekly Child Care Business Owner eNewsletter! It’s short and informative!!

Category:

Enrollment Building, Marketing

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7 Marketing Strategies That I Gained From My Garage Sale!

Enrollment building tips…inspired by my Garage sale!

I love to go to garage sales and have my very own garage sale at least twice a year. Garage sales are a great way to find great bargains, shop for items that you need for home or for your business and garage sales have taught me so much about how to market a business or a sale.

On Friday May 24, 2013, I displayed my garage sale signs at the most traveled intersections in my neighbor hood. In fact,  I posted the signs shortly before rush hour, so that my neighbors would see my signs and plan to stop by my garage sale on Saturday morning.

After displaying my signs, I went home to get organized for my sale; I prepared my pricing stickers, created signs for my tables and my entire family was involved in the process; after all they will benefit from the proceeds of the garage sale.

On Saturday May 25, 2013 at 6:30am, we let up our garage door so that we could bring out all of the items for the garage sale and there was a man waiting in his car for my garage sale! I thought…Oh wow! Maybe he saw my Signs that I displayed on Friday night!!

This really caused me to think about the importance of signage when you are trying to build enrollment or simply market your business.

About 2-hours into the sale, 2 of my garage sale customers told me that, they could hardly see my signs and they began to give me suggestions to buy larger signs for my next garage sale.

Then I thought..Signage is important, however, if you want clients or your customers to find you; be sure that you have BIG SIGNS!

So in summary, my garage sale was a success, however, I wonder how many customers I missed, because my signs were small?

Moreover, my sale was 4-hours long and I had lots of time to reflect on the importance of marketing your business. Today I am going to share with you seven marketing strategies that I  gained from my Garage Sale!

1. Create signs that has large print with bright colors. BIG IS BETTER!!

2. Display large signs (in your yard or windows)

3. Place signs and ads where a high volume of people will see them

4. If they know that you are there..they will come

5. People do business with friendly people

6. Listen to your customers, they just may teach you how to market your business

7.  Add balloons to your signs…its a great way to stand out!

Home Providers: Many municipalities may not allow signs in yards, however, creating a festive home, with children decor is a great way to cause your home to stand out and attract parents to you. Also, when marketing your business online, skip the small ads and go big.

You can never market your business too much! After all…your enrollment depends on your ability to market your business.

I look forward to reading your thoughts and comments about this post. Talk with you soon!

Shiketa

Be sure to subscribe to my weekly childcare business owner enewsletter. Subscribe today!

Category:

Enrollment Building, Marketing

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