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Posts tagged ‘marketing’

What You Should Know About Social Media and Libel Lawsuits

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I’ve been marketing my childcare business online for about 3 1/2 years now and in the beginning days of marketing my business online; I did not think much about lawsuits over my social media post. After all, I always get the parents permission to post photos of their children online and the parents love my social media post.

However, periodically, I may post helpful information  for parents or share fun photos on Facebook and an article that I read recently inspired me to think twice before I share photos or helpful information online.

If you have a social media presence for your childcare business , it is vital that you read an excerpt from an article that I recently read in the St. Louis Small Business Monthly titled: “Libel Lawsuits in Social Media: A Concern for my Business?”

Gerald M. Richardson, attorney, labor and employment lawyer shares his expert advice in the article also, regarding businesses who market their business online:

” Businesses whose marketing includes social media face heightened liability risks: libel; copyright infringement; invasion of privacy; false advertisement; advertising infringement; trade libel; and unlawful harassment based on gender race, national origin or disability to name only a few. Businesses should investigate whether they have the right insurance to cover social media risks such as errors and omissions, media liability,etc.”

Be sure to check with your general liability insurance company to be sure that you are covered in the event of a social media lawsuit. In fact, ask your agent if the policy covers defamation.

I look forward to your thoughts about this blog post and thanks in advance for joining the discussion.

Disclaimer: This blog post is for informational purposes and not a substitute for individualized legal advice.

With your childcare business in mind!

Shiketa

Source: St. Louis Small Business Monthly

Category:

Marketing, social media

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Building Your Brand While Marketing on Facebook

A Photo of my Child Care Business Facebook Page!

Social media in 2010 will cease being the shiny new object

and instead, become part of the everyday lexicon of business.

~Charlene Li, Altimeter Group

I’ve been marketing my Child Care Business on facebook since 2009 and I must say that social media has increased my Business exposure. Furthermore, I love the fact that it is free advertising!

  Does  your childcare business have a  Facebook Page?  If not, are you wondering why you should market your business on Facebook?

Here is a great reason.…According to the Facebook press room, there are over 500 million active users  and people spend over 700 billion minutes per month on Facebook. Furthermore, 70% of  Facebook Users are outside of the United States and this increase your chances of doing business on an international level.

Having  a Facebook  page for your business is not only free, but it is a great way to market your child care program online and build your brand.  I challenge you to market Your Business on Facebook daily.

Why daily? Repetition and Consistency is one of the keys to building a strong brand for your Business!

There is no longer a need to spend hundreds of dollars on advertising, when you can advertise your childcare business for Free on Facebook.

Here are 3 effective ways to build your business brand while marketing your business on Facebook:

  1. Share photos of classroom activities at least once a day. This sends the message that your program is an educational place for young children. (get parents permission to share photos)
  2. If you are enrolling, be sure to only promote that you have openings at least once a week and add an now enrolling image for parents to share with their Facebook friends. (You don’t want to spam your followers)
  3. Be sure to share only quality photos and do a spell check before posting a status
  4. Only post information that is related to your childcare business or parenting (it will help to build your brand)
  5. Consider Investing in Facebook ads. You can get advertising for as little as $5 and it will reach up to $2,000 (targeted) people.

I look forward to reading you thoughts about this post, so be sure to leave your comments below and feel free to share a link to your childcare business facebook page!

Shiketa

“For more online marketing tips, Check out my Marketing 101 toolkit. 

Be sure to watch the video below!

Category:

Administration, Enrollment Building, Marketing, social media

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