I’ve been marketing my childcare business online for about 3 1/2 years now and in the beginning days of marketing my business online; I did not think much about lawsuits over my social media post. After all, I always get the parents permission to post photos of their children online and the parents love my social media post.
However, periodically, I may post helpful information for parents or share fun photos on Facebook and an article that I read recently inspired me to think twice before I share photos or helpful information online.
If you have a social media presence for your childcare business , it is vital that you read an excerpt from an article that I recently read in the St. Louis Small Business Monthly titled: “Libel Lawsuits in Social Media: A Concern for my Business?”
Gerald M. Richardson, attorney, labor and employment lawyer shares his expert advice in the article also, regarding businesses who market their business online:
” Businesses whose marketing includes social media face heightened liability risks: libel; copyright infringement; invasion of privacy; false advertisement; advertising infringement; trade libel; and unlawful harassment based on gender race, national origin or disability to name only a few. Businesses should investigate whether they have the right insurance to cover social media risks such as errors and omissions, media liability,etc.”
Be sure to check with your general liability insurance company to be sure that you are covered in the event of a social media lawsuit. In fact, ask your agent if the policy covers defamation.
I look forward to your thoughts about this blog post and thanks in advance for joining the discussion.
Disclaimer: This blog post is for informational purposes and not a substitute for individualized legal advice.
With your childcare business in mind!
Source: St. Louis Small Business Monthly