Inspirational and Empowering Child Care Business Owners To Build Successful Child Care Businesses

Archive for the ‘social media’ Category

5 Steps to a Great Website!

 Your Website Just Can’t be Good It has to be Great!!~ Shama Kabani

 

I created my first website for my childcare business in 1999. The website provided basic information about my program including: the location, hours, rates and photos of my program. In fact, the website was free, but I didn’t get much business from the site. There were many reasons why this site did not work for me, however, I prefer to tell you about the site that did work for me.

In 2003, I registered the domain name www.learningdays.com  for $19.00. It was a great investment for my business and is still paying off. I also signed up for web hosting with www.samsclub.com for only $5.00 a month.

After setting up my site, I was clueless about how to create a site that would attract visitors. Over time, I learned how to add content, how to structure the site, make it a very informative site and most of all attract more families to enroll their children in my program.

For online marketing or website building tips, be sure to check our my a e-book titled, ” An Online Marketing Plan.” One of the resources that I quoted in the book includes a book written by Shama Kabani, titled: “The Zen of Social Marketing.”

The ebook is loaded with great social media marketing tips that will drive traffic to your business. In the second chapter of the  book Kabani wrote: ” Why Your Website Can’t Just Be Good- it has to be Great!” She also includes the five elements of a Great website and they are as follows:

Design-When a website looks great, it sends the impression that the company or product is great. Keep in mind that your website may be your first chance to make an impression upon your site visitors, so make it a great one!

Structure– Have you ever been to a website and didn’t know where to start or how to check out? While structuring or restructuring your website, be sure that your visitors can easily  navigate through your website.  A confused consumer may easily say no to your service or product.

Content-According to Shama Kabani, Content is King!  More over, it is the heart of your website. The first purpose of a blog or website is to educate and build expertise. A really great site offers content in the following forms: written articles, audio and video. This is a great way to meet the learning preferences of your site visitors.

Optimization-  is a marketing tool that allows any online user to get more clicks in their web copy writing efforts for their website by improving the search engine results in the Web. Moreover, make sure that search engines can read your website. This is a great way to attract website visitors from major search engines such as Google.

Maintenance Your website needs to be maintained the same way that we maintain our physical building. Content needs to be changed, design needs to be updated and items may need to be moved around. I suggest that a website be reviewed 2-3 times a week to track visitors with a scheduled monthly maintenance plan that includes:  website visitors feedback.

I hope that you have been inspired to create a great website that will attract visitor, turn them into consumers and eventually transform them into customers. I wish you much success with your website!

For more marketing tips, check out my Marketing 101 toolkit!

Source:

2010. Kabani, Shama. The Zen of Social Media Marketing. Pages, 21-22

What You Should Know About Social Media and Libel Lawsuits

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I’ve been marketing my childcare business online for about 3 1/2 years now and in the beginning days of marketing my business online; I did not think much about lawsuits over my social media post. After all, I always get the parents permission to post photos of their children online and the parents love my social media post.

However, periodically, I may post helpful information  for parents or share fun photos on Facebook and an article that I read recently inspired me to think twice before I share photos or helpful information online.

If you have a social media presence for your childcare business , it is vital that you read an excerpt from an article that I recently read in the St. Louis Small Business Monthly titled: “Libel Lawsuits in Social Media: A Concern for my Business?”

Gerald M. Richardson, attorney, labor and employment lawyer shares his expert advice in the article also, regarding businesses who market their business online:

Businesses whose marketing includes social media face heightened liability risks: libel; copyright infringement; invasion of privacy; false advertisement; advertising infringement; trade libel; and unlawful harassment based on gender race, national origin or disability to name only a few. Businesses should investigate whether they have the right insurance to cover social media risks such as errors and omissions, media liability,etc.”

Be sure to check with your general liability insurance company to be sure that you are covered in the event of a social media lawsuit. In fact, ask your agent if the policy covers defamation.

I look forward to your thoughts about this blog post and thanks in advance for joining the discussion.

Disclaimer: This blog post is for informational purposes and not a substitute for individualized legal advice.

With your childcare business in mind!

Shiketa

Source: St. Louis Small Business Monthly

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