Inspirational and Empowering Child Care Business Owners To Build Successful Child Care Businesses

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My Marketing Story…

marketing

As a Former Home provider (1998-2002) I was spoiled by the high demand of  my home daycare and did not need to market my family home child Care business very much, because the parents told their family and friends about me.

As a result of my lack of marketing experience; when I was ready to expand, I took that mindset into my center and it almost killed my business.

In fact, my lack of marketing skills back in 2002 led to low enrollment in my new Child Care Center. Moreover, my enrollment did not increase until I got off my butt and went where the parents were!

Read my entire Marketing Story and find out more information about my upcoming Marketing 101 tool kit for Child Care Business Owners.

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Click here–> Marketing 101 ebook (preview guide)

Be sure to leave your comments below and I will be sure to come back to join the discussion.

Shiketa

Category:

Enrollment Building, Marketing

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The Enrollment Packet

enrollment packet

 

I strongly believe that your enrollment packet is the icing on the cake when it comes to parents making a decision to choose your Child Care program. In fact, your enrollment packet can make or break the sale!

Several years ago I decided to buy 2-pocket folders to create my enrollment packets.

In fact, I chose 2-pocket folders  because its an organized way for parents to  keep all of their enrollment forms in one place!

Also when you look at 2-pocket folders, what do you think about? If you were thinking School……That’s exactly what I want parents to think about when they see my enrollment packet!

When you think of School, you also think of Learning and that is the message that I want to send to parents about my program. My Child Care program is very educational and that’s the message I intend to send to parents…upfront!

Furthermore, as you create your enrollment packets, think about the message you want to send to parents about your Child Care Program.

There is no cookie cutter way to prepare enrollment packets, however, I simply want to inspire you to prepare your enrollment packets with a message in mind.

What to Include in your enrollment packet:

  • Parent handbook
  • Enrollment forms
  • Medical forms
  • Parent contract
  • Program Brochure
  • Curriculum Information
  • Preschool Supply List (keep it simple)
  • Trial Day Form
  • Free Stickers
  • Insert your Business Card on the Front of the 2-pocket folder or a large envelope

When should You Issue Enrollment Packets ?

When parents stop by my facility, I give them a tour and at the end of the tour I offer a trial day. If they sign-up for a trial day, I give the parent a copy of my Curriculum Information, a Brochure and my Business card. After the trial day, if the family is still interested in enrolling their child; I give the family my entire enrollment packet.

**Being selective over who receives your enrollment packet is a great way to cut your marketing cost.

I look forward to reading your thoughts about this post. Leave your comments below and be sure to share this post with other Child Care Business Owners.

Shiketa

Love this post? You will love my Marketing 101 toolkit!

Category:

Enrollment Building, Marketing

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