Inspirational and Empowering Child Care Business Owners To Build Successful Child Care Businesses

Archive for the ‘Marketing’ Category

Your Opportunity To Share With Other Child Care Business Owners

TOOLKITBOX_750Do You have proven marketing strategies that have helped you to build enrollment? If so, I would love to feature you in my marketing 101 kit. The kit is almost complete, I simply want to add a component that features proven marketing tips by Child Care providers.

For submitting your tips, I will give you a Free download to the kit that includes:

  • a Subscription to my 12 day enrollment building ecourse
  • A marketing presentation that includes marketing tips by my favorite marketing experts including Zig Ziglar
  • My (41- page) Marketing 101 ebook
  • Marketing strategies Guide by Child Care Business Owners

Simply submit your top 5 Marketing strategies, along with your Photo, your bio and a link to your Child Care Business Website!

Email your info to: childcarenews@aol.com by 1/27/14 *Only A limited number of providers will be chosen!

Don’t miss this opportunity!!

Shiketa

Marketing Tip: Follow-up

Follow-up is a vital part of the enrollment building process. In fact, I have discovered that when I follow-up with parents who visit or call my Child Care Center the following happens:

  • That parent expresses appreciation for my phone call
  • The parent is inspired to visit my program again or schedule a Trial Day for his or her child
  • My chances of enrolling the child increases
  • I build rapport with the parent with friendly conversation

Many parents are very busy and they really do appreciate it when you take the extra step to call them back.

As you can see, follow-up is a vital part of building enrollment and sometimes taking the step to follow-up with the family, just may lead to a new enrollment.

*Never assume that if a parent does not call you back, that he or she is not interested in your program.

It’s time to create your follow-up Plan! You can start by simply planning to follow-up with a parent that has recently called or visited your program.

  An Inspirational Marketing Quote

In today’s market, more and more professional salespeople are practicing aggressive,
thorough follow-up methods that even a
few years ago would have been considered unnecessary on some of their marginal inquiries,
that is, people don’t represent a sale.
If your desire is to compete with the big boys and girls,
you must make follow-up an important part of your regular selling routine.
~Dummies.com
Happy Enrollment Building!
Shiketa

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