Inspirational and Empowering Child Care Business Owners To Build Successful Child Care Businesses

As I write this blog post, I am in my bed preparing for my upcoming leadership meeting with my center directors. Every week we read a book or an article that inspires us all to Grow. This week’s article is an excert from a book that we are reading titled, The art of Leading by The Child Care Exchange.

The article that we are reading asks the question, Are you operating a Center or a Organization? Also, the article inspired me to delegate more and inspired me to consider setting a 5 year plan for my center.

At the beginning of 2024, I celebrated 25 years in business. In fact, I began to reflect on whether or not we have reached our peak or if we should still be building or not.

After reading that article mentioned above, and writing a 5 year plan for my center, I’m reminded that goal setting will bring life to your business.

Furthermore, As I wrote the 5 year plan for my Atlanta location, I literally felt life go back into the business!

When you’ve operated a business for over 20 years, you can easily get bored and lose vision. However, I want to inspire you to create a 5 year plan for your childcare business and bring life to your business again!

Feel free to share how this blog post inspired you!

Dr. Shiketa Morgan

Download my new book, The Business of Childcare

Parents choose childcare businesses because they have to work or go to school. In fact, when they search for childcare, they will choose a childcare program for many reasons:

  1. Affordable rates
  2. They love what you offer
  3. The location is convenient
  4. They feel connected to you.
  5. You may stand out amongst the rest

Furthermore, I have found that when parents are unhappy, they will either bring their complaints to you or they will give a notice to leave your childcare. In some cases, they may abruptly leave.

However, I have found that a parent that complains is not necessarily going to leave, they simply want you to do something about their concerns. This is why, I welcome parent complaints, because a complaining parent is simply showing you what you need to work on.

Here are some ways to assure that you are addressing parent concerns and communicate effectively with parents to reduce family turnover:

  1. Listen to the parent when they bring a concern to you.
  2. Develop a plan to address the concern
  3. Follow up with the parent to see if He or she is happy with the improvement.
  4. Communicate staffing or policy changes in a timely manner.
  5. Thank the parent for giving you a chance to fix the issue.
  6. Talk with your families and find out how they feel about your program.

Have you recently had a family to bring a concern to you? If so, how did you address it and is the issue resolved? Please share your thoughts about this post.

Shiket Morgan

Check out my New Book

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