Inspirational and Empowering Child Care Business Owners To Build Successful Child Care Businesses

Posts tagged ‘business growth’

5 Steps To Making Over Your Business

business makeover(Article Excerpt from the 2014 Child Care Business Teleseminar makeover Kit)

As a busy Business Woman, I love to get makeovers and this includes: wardrobe makeovers, hairstyle make overs and yes even a facial makeover.

It feels great to get a makeover and one thing that I love about makeovers is the simple fact that when you get a makeover, you Feel Great!
So with that in mind, I have a question for you? Are you ready to makeover your Business? Are you ready to experience what it feels like to Makeover you?
I’m not just talking about buying new office equipment or painting your office walls; I’m talking about transforming you as the Business owner!
I believe that when you makeover yourself, you make over the Business.

So let’s take a look at 5 easy ways to make- over your Business:
1. Take some time to reflect on the practices that are no longer working for you and stop doing them right away. In fact, if your practices are not getting you any results, it’s time to do something different. Step 2 will lead you to some new practices.
2. Buy some new business books! I recommend that you read 12 books a year or 1 book a month. Think about what you need to improve in your Business and increase your knowledge on that subject. Need some ideas: I recommend that you buy books on the following subjects: Leadership, marketing or branding and personal development. Moreover, be sure to pick books that are written by successful business owners.
3. Plan to attend a Business Conference. It will give you some new insight and fresh revelation. In the spring of 2013 I attended a Chick Fila Leadercast and it was Amazing! In fact, at the conference; I discovered that I was a hoarder and I needed to keep things simple in my Business!
4. Makeover You! Get some new clothes and get a new hairstyle. When you look great, people are naturally drawn to you and you will also feel great.
5. Work on your brand! In fact, how are you showing up to your customers on-line and off line? Take a look at your social media presence; do you need a brand over haul? Your brand is everything that you do in Business, so choose your social media statuses carefully; makeover your website; update your marketing materials, get new uniforms for your employees, update your business sign or business cards.

Whatever you do, makeover your brand. A fresh brand makeover will attract new customers and cause others to want to connect with you.

With Your Success in Mind!
Shiketa Morgan

Category:

Business Management

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One Decision Could Change Your Business

In 2013 I noticed that my enrollment began to decline. I had a great marketing plan and a child care program that Parents loved. I refused to quit and kept working on building enrollment, holding open houses and inviting parents to help me spread the word about the center.

Then in 2014, I knew it was time to expand the Business. In fact, I had been at that location for over 12 years and it seemed like the need for childcare was declining in the area.

Over a course of 2 years I lost about 80,000 in income and the business was struggling. Then in August 2014, I received a text message from my massage therapist. In the test message was a photo of a Child Care Facility.

I looked at the picture message and I thought, this could be my new building that I’ve been dreaming of. So, I contacted the Owners of the Building, signed the lease 60 days later and moved into the Building December 1, 2014.

I must say that, moving into that location was the one of the best decisions that I could have every made!

My income has increased, My Assistant Director and I spend our days conducting tours, I have 8 new employees. Most of all, my business is no longer struggling, because I dared to make one decision: Expand!

Furthermore, My business moved only 10 minutes a way from the old location and it made a dramatic difference in enrollment. If your enrollment is low, it may not be your marketing plan, it simply may be a matter  of you making the decision to relocate or do something different. ” If you want something different, you have got to do something different.”

I look forward to reading your thoughts and comments…

Shiketa

Check out my Child Care Business Expansion Guide or contact me today to schedule a Personalized Business Coaching Session!

Category:

Business Expansion, Business Management

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