Inspirational and Empowering Child Care Business Owners To Build Successful Child Care Businesses

Posts tagged ‘enrollment building’

8-Ways To Build Fall Enrollment

This blog post was previously posted in 2020, however, I feel that it is still relevant today and I believe that you will find it to be helpful as you focus on fall enrollment.

When I opened my first childcare center, I noticed that at the end of the summer camp, I would have low enrollment. After the second summer, I realized that the best time to build enrollment for the fall is during the month of July.

Why July? 

  1. July marks the mid-way point of Summer and you do not want to wait until August to Build fall enrollment
  2. Parents are thinking about preparing their children for back-to- school in July
  3. It’s a great time to reach those parents who are looking to enroll their children in preschool in the fall

Need some ideas on how to market your program for the fall?

Here are 8-ways to build fall enrollment in your program:

1. Invite your families to tell other families about your fall enrollment building campaign,  by offering an incentive to families who refer new families.

2. Hold a virtual Open house in July and be sure to have curriculum information, daily schedules, class photos, pricing info available online for parents to see. (parents want their children in an educational program)

3. Be sure to create a fall enrollment banner for your website and update info about your childcare or preschool program on your website.

4. Start marketing your fall enrollment specials on your social media pages during the month of July.

5. Insert enrollment forms in colorful 2-pocket folders. Be sure to add your program name or business card on the front of your enrollment folders.

6. If you own a center; invest in fall enrollment banners to hang on your playground fence or to display in your windows.

7. Offer Trial days.

8. Add preschool related clip art to your windows such as: school buses, apples, alphabet, etc.

Happy Enrollment Building!

Shiketa

For more enrollment building ideas, be sure to download the Marketing 101 toolkit.

Get inspired to Build a Successful Child Care Center in my Inspired Child Care Leaders Club!

Category:

Marketing, Open House, Quality Care

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This Is the Time to Get Ready for Fall Enrollment!

I have literally been glued to my computer for three hours today updating my website and adding key words that parents search for when looking for Child Care in Georgia.

In fact, this year my leadership team has inspired me to incorporate uniforms in our Private Pre-k program this upcoming school year and I am so excited to try something new.

I am writing this blog post to inspire you to take the time to get ready for the 2023/2024 school year now!

As I updated my website, I realized that my photos needed to be updated and the site needed some refreshing.

Most of all, I want to encourage you to use your website as a sounding board for what is next for your Child Care Business and start marketing any new programs, new rates or curriculum on your website.

In fact, want to encourage you to take some time this week to get your marketing materials and website ready for the next season. Don’t wait, because your enrollment depends on your ability to always be ahead of your competion.

Here are a few tips for refrshing your website:

  • Be sure that your prices are up to date
  • Remove any outdated forms
  • Add new photos
  • Take updated photos of your business and upload to your website.
  • Let your parents know when they can enroll for the fall on your website.
  • Keep those enrollment packers ready!

With your Success in mind!

Shiketa Morgan

Get inspired to Build a Successful Child Care Center when you download my audio coaching series, The Art of Owning a Child Care Center.

Category:

Marketing

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