Inspirational and Empowering Child Care Business Owners To Build Successful Child Care Businesses

Posts tagged ‘marketing’

5 Easy Ways To Plan for a Successful Summer Camp

The Business of Childcare Book Signing Moments

Today we kicked off Summer Camp enrollment at my Child care center. The enrollment forms have been uploaded on our website, forms have been uploaded to our social media pages and we are anticipating a fun summer camp.

Are you planning to have a Camp this Summer? If so, now is the perfect time to start marketing your Camp.

However, if you have been too busy to market your camp; it’s never to late to start today!

The summer time is a great season for the business of Child Care. In fact, school-age children are out of school and parents need a fun and enriching place for their children to be.

Today I want to share with you 5 easy ways to market your summer camp:

1. Create a festive Flyer about your camp on your computer and share it as a reel on socialmedia. Be sure to include the dates of the camp, events along with field trip information. Include a registration form with the flyer.

2. Start Marketing your Summer Camp now On Your Social Media Pages; using summer related images that include a link to your website or your phone number.

3. If you own a center, display Summer Camp banners on your playground fence or in your windows. (If allowed in your municipality)

4. Send flyers and information to families that attended your camp in previous years.

5. Plan lots of fun theme based activities along with field trips and be sure to market all that you have planned for your camp! 

6. Market your camp on your website and provide downloadable camp forms! 

Much Success to you!

Shiketa

For more Summer Camp Planning be sure to download a copy of my Summer Camp Planning eguide

Have you ordered a copy of my new book, The Business of childcare? If not, click here and be inspired to build a successful child care business. 

With Your Child Care business in mind!

Shiketa Morgan

This Is the Time to Get Ready for Fall Enrollment!

I have literally been glued to my computer for three hours today updating my website and adding key words that parents search for when looking for Child Care in Georgia.

In fact, this year my leadership team has inspired me to incorporate uniforms in our Private Pre-k program this upcoming school year and I am so excited to try something new.

I am writing this blog post to inspire you to take the time to get ready for the 2023/2024 school year now!

As I updated my website, I realized that my photos needed to be updated and the site needed some refreshing.

Most of all, I want to encourage you to use your website as a sounding board for what is next for your Child Care Business and start marketing any new programs, new rates or curriculum on your website.

In fact, want to encourage you to take some time this week to get your marketing materials and website ready for the next season. Don’t wait, because your enrollment depends on your ability to always be ahead of your competion.

Here are a few tips for refrshing your website:

  • Be sure that your prices are up to date
  • Remove any outdated forms
  • Add new photos
  • Take updated photos of your business and upload to your website.
  • Let your parents know when they can enroll for the fall on your website.
  • Keep those enrollment packers ready!

With your Success in mind!

Shiketa Morgan

Get inspired to Build a Successful Child Care Center when you download my audio coaching series, The Art of Owning a Child Care Center.

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