Inspirational and Empowering Child Care Business Owners To Build Successful Child Care Businesses

Posts tagged ‘Social Media’

How To Use Facebook To Build Enrollment

facebookI believe that Facebook is the best thing that could have ever happened to Business Owners. In fact, you can log on daily from your phone or computer and have immediate access to your current or potential customers. How wonderful is that!

In the fall of 2014, I utilized Facebook to help build my enrollment in my new Child Care facility by posting my expansion progress daily on Facebook.

The daily posts created momentum and the end result was this: My enrollment grew from 22 children to almost 50 children in 60 days!

Today I am going to share with you seven ways to Use Facebook to Build Enrollment!

  1. Upload a cover photo to your Child Care Business Facebook page that speaks volumes about your Business.
  2. Use your Facebook page to share photos of daily activities.
  3. Keep it professional! Only share information about your Child Care Business on your Facebook page.
  4. If you are making improvements or have fun events coming up…share it!
  5. Don’t be afraid to toot your own horn. Share your Business Successes on your personal Facebook page and invite your Facebook friends to like your Child Care Business Facebook page.
  6. If a parent refers another family, give them a shout out on Facebook.
  7. When families enroll in your program, feature their picture on your Facebook page. (be sure to get their consent)

When your Facebook friends and clients see all the fun and excitement that’s happening in your Child Care Business, they are going to share it! So start posting more today!!

Bonus tip: Invest in Facebook ads. You can buy an ad, for as low as $5-$20 and reach thousands of parents in your community.

For more marketing tips, be sure to download my marketing 101 toolkit.

Shiketa Morgan

Category:

Enrollment Building, Marketing

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What You Should Know About Social Media and Libel Lawsuits

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I’ve been marketing my childcare business online for about 3 1/2 years now and in the beginning days of marketing my business online; I did not think much about lawsuits over my social media post. After all, I always get the parents permission to post photos of their children online and the parents love my social media post.

However, periodically, I may post helpful information  for parents or share fun photos on Facebook and an article that I read recently inspired me to think twice before I share photos or helpful information online.

If you have a social media presence for your childcare business , it is vital that you read an excerpt from an article that I recently read in the St. Louis Small Business Monthly titled: “Libel Lawsuits in Social Media: A Concern for my Business?”

Gerald M. Richardson, attorney, labor and employment lawyer shares his expert advice in the article also, regarding businesses who market their business online:

” Businesses whose marketing includes social media face heightened liability risks: libel; copyright infringement; invasion of privacy; false advertisement; advertising infringement; trade libel; and unlawful harassment based on gender race, national origin or disability to name only a few. Businesses should investigate whether they have the right insurance to cover social media risks such as errors and omissions, media liability,etc.”

Be sure to check with your general liability insurance company to be sure that you are covered in the event of a social media lawsuit. In fact, ask your agent if the policy covers defamation.

I look forward to your thoughts about this blog post and thanks in advance for joining the discussion.

Disclaimer: This blog post is for informational purposes and not a substitute for individualized legal advice.

With your childcare business in mind!

Shiketa

Source: St. Louis Small Business Monthly

Category:

Marketing, social media

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