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Expansion is Exciting…

business-woman

It has been two week’s since I have written a blog post on the Child Care Business Owner blog. In fact, I have been so busy working on expanding my Child Care Business, enrolling children in my Summer Camp and preparing for our upcoming preschool graduation.

About a week ago, I was presented with an opportunity to move into a larger location and my intuition tells me that it is time to Grow.

Have you ever thought about expanding your childcare business? If so, be sure that you are ready!

I was caught off guard when an expansion opportunity was presented to me, because I was not expecting to buy real estate; I was expecting to lease my next building.

Moreover, as I talk with bankers and calculate how much money I will be saving my business by owning the building; I have concluded that owning your property is the way to go.

It is an amazing feeling to be presented with an opportunity to expand and it can be stressful if you are not be prepared.

For the next 3-4 months, I have decided to focus much of my attention on expanding my center, to meet the infant/toddler need in my community and to increase the income in my business.

Furthermore, I have been in prayer about the expansion and every time the phone rings I think that it’s the banker calling. The last time that I was this excited about making a major change was when I bought my home 6 years ago.

So.. Exciting!!!!

I am just in the beginning stages of expansion and it could be months before we close the deal, start renovations on the building; move into our next building and hold our open house.

My Reason for Expansion….

One of my goals for this expansion  is to be able to provide health insurance for my employees, provide more jobs, provide larger classroom space for the older children, meet the need in my community and create a new business challenge for myself.

After 10 years of being in the same location, I have become bored with the center and I am ready for another level. Also, what I am learning through my expansion, I have been sharing with my coaching clients and I have discovered how to allow Gods will to unfold and not force anything to happen in my business, because after all, opportunities will present themselves to you!

My expansion deal is not final and I am still making major decisions on buildings and funding, so once I close the deal, I will share more expansion news with you!

What ever the outcome may be for my expansion and I am expecting great things to happen, I am enjoying the Journey!

If you plan to expand your childcare business in the near future, be sure to check out my latest eNewsletter, where I will share three  tips to prepare for an expansion, click here. You may also want to check out my Webinar: Tips for Expansion. 

So, what’s happening in your childcare business and do you plans to expand in the near future. I look forward to joining the conversation!

Shiketa

Resources:

10 Steps to starting a Child Care Business

The Art of Owning a Child Care Center

Category:

Administration, Business Expansion, Business Management, Child Care Center

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Building Your Brand While Marketing on Facebook

A Photo of my Child Care Business Facebook Page!

Social media in 2010 will cease being the shiny new object

and instead, become part of the everyday lexicon of business.

~Charlene Li, Altimeter Group

I’ve been marketing my Child Care Business on facebook since 2009 and I must say that social media has increased my Business exposure. Furthermore, I love the fact that it is free advertising!

  Does  your childcare business have a  Facebook Page?  If not, are you wondering why you should market your business on Facebook?

Here is a great reason.…According to the Facebook press room, there are over 500 million active users  and people spend over 700 billion minutes per month on Facebook. Furthermore, 70% of  Facebook Users are outside of the United States and this increase your chances of doing business on an international level.

Having  a Facebook  page for your business is not only free, but it is a great way to market your child care program online and build your brand.  I challenge you to market Your Business on Facebook daily.

Why daily? Repetition and Consistency is one of the keys to building a strong brand for your Business!

There is no longer a need to spend hundreds of dollars on advertising, when you can advertise your childcare business for Free on Facebook.

Here are 3 effective ways to build your business brand while marketing your business on Facebook:

  1. Share photos of classroom activities at least once a day. This sends the message that your program is an educational place for young children. (get parents permission to share photos)
  2. If you are enrolling, be sure to only promote that you have openings at least once a week and add an now enrolling image for parents to share with their Facebook friends. (You don’t want to spam your followers)
  3. Be sure to share only quality photos and do a spell check before posting a status
  4. Only post information that is related to your childcare business or parenting (it will help to build your brand)
  5. Consider Investing in Facebook ads. You can get advertising for as little as $5 and it will reach up to $2,000 (targeted) people.

I look forward to reading you thoughts about this post, so be sure to leave your comments below and feel free to share a link to your childcare business facebook page!

Shiketa

“For more online marketing tips, Check out my Marketing 101 toolkit. 

Be sure to watch the video below!

Category:

Administration, Enrollment Building, Marketing, social media

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