Inspirational and Empowering Child Care Business Owners To Build Successful Child Care Businesses

Archive for the ‘Child Care Center’ Category

Go the Extra Mile for Parents

 

According to a NACCRA News Release on August 3, 2010, child care costs continue to rise despite economic downturn. Moreover, the report concludes that childcare exceeds food cost and other household expenses. 

“As a result of increasing child care costs and the current economy, some parents have been forced to remove their children from organized child care programs or licensed settings and  place them in more informal settings ,” said Linda Smith, Executive Director of NACCRRA.  

As child care business owners, it is vital that we provide parents with high quality childcare and consider providing more to assure parents that their child care dollars are well spent. Most of all, you want parents to stay with you and not choose a cheaper child care provider because of their finances. 

Just know that, when parents are happy with your services, they will do all that they can to stay with you. Further more, when you go the extra mile for parents, they will appreciate it and value your service. 

Here are some tips to help you to go the extra mile for parents: 

  • Once a month provide breakfast on the go
  • Provide coupons near sign-in table
  • Waive late payment fees if parents are having financial trouble (if possible)
  • When parents raise funds with a fundraiser, provide a discount on tuition
  • Offer a Late pick-up night
  • Ask about their day
  • Offer bottle water or coffee at pick-up time

This is just a small list of ways that you can go the extra mile for parents. Do all that you can to show your parents that you value their business and that you care! 

” People don’t care how much you know, until they know how much you care.”~ John Maxwell 

 

Category:

Administration, Child Care Center, Family Connections, Home Daycare

5 Ways to Build Enrollment

The #1 way to have a successful childcare business is by building and maintaining enrollment. Child care is a need all over the world. Working parents and College students all over the world need childcare. The key is to find out where they are and draw them to you. Here are five ways to build enrollment:

1. Offer a Trial Day. Offering a trial day sends that message that you are confident about your program and you want them to give it a try.  In most cases, if the child loves the program, the parents will too.

2. Create an incentive program for your current customers/parents to tell other families about your program. Offer a discount when the referred family enrolls.

3. Get the Staff involved. At weekly meetings, announce your enrollment openings and encourage staff members to tell families about the program. Offer a monthly bonus or incentive to staff members that refer families.

4. Hang Balloons along your playground fence. This will draw attention to your building and give the impression that you are open for childcare business.

5. Advertise, Advertise! If parents do not know that your business exist, they will not come to you. Here are some suggestions to boost exposure to your program: advertise with your local yellow pages, the local child resource and referral agency, place flyers in local businesses, send flyers to the local schools, create a free website and join free social networking sites such as facebook, twitter and myspace.

Category:

Child Care Center, Enrollment Building, Home Daycare

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