Celebrating 16 Years of Inspiring and Empowering Child Care Business Owners

Archive for the ‘Enrollment Building’ Category

Conducting Tours in a Child Care Center

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I love giving tours of my Child Care Center. In fact, I can hardly wait to meet with families that are seeking to enroll their children in my center. In fact, it is my opportunity to sell my program to the families that toured the facility.

Moreover, I believe that the key to conducting great tours and building enrollment is all wrapped up in the following principles:

  • Your ability to connect with the parent (with strong eye contact)
  • Listen to what the parent is looking for and point it out in your program
  • Having a warm smile and spirit

The most important step is to end your tour with a bang and ask for the sale! Yes, tours are all about building enrollment and winning the sale.

You may be thinking, “I am not a sales person!” However, you must put on your sales person hat when you conduct tours, because if you want to have a center full of kids, you must develop the art of conducting tours.

If you are shy and not great at tours, designate someone else to do the tours.

Need tour ideas or a tout checklist, download my Art of Owning a Center ebook! click here

To Your Success,

Shiketa Morgan

 

Category:

Child Care Center, Enrollment Building, Marketing

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Day 10: Give Your Social Media Presence a Makeover #Finishstrong

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The end of the year is a great time to makeover your social media presence!

In fact,it is time to freshen up your social media banners and  update your profile picture.

Also,  this is the perfect time to take a look at how often you are posting  on social media.  Posting regularly, could inspire parents to stop by your page on a daily basis.

Moreover, Sharing quality photos increases your likes and shares.

If you are not great with making banners; don’t worry…. you can order fabulous social media banners on Fiver.com for as little as $5.00 a banner. Also, consider making over your logo  for the upcoming new year!!

It’s time to get to work on your social media presence!!

I want to hear from you, be sure to share your thoughts and feedback with me about this blog series by posting on the Child Care Business Owner facebook page or tweeting me @ccarebusiness. Be sure to use hashtag #Finishstrong2015

For more marketing tips, download my Marketing 101 toolkit!!

Your Coach,

Shiketa

 

Category:

Enrollment Building, Marketing, Online Marketing, Quality Care

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