Inspirational and Empowering Child Care Business Owners To Build Successful Child Care Businesses

Archive for the ‘Marketing’ Category

Developing the Leader Within Changed My Business

In 2003, I closed my family home childcare business and opened my first childcare center. I thought I was ready but what I did not get prepared for was leading others and managing. In fact, shortly after opening the center, I struggled with managing staff, and I was so frustrated.

As I prepared to open the center 24 years ago, I prepared for building a quality childcare center, however, I did not prepare for leadership.

As a result of having very little leadership skills and abilities, I struggled with managing staff and until I had a conversation with my pastor at that time.

After sharing with my pastor that I struggled with managing my team, he recommended that read John Maxwell Books. That conversation changed my life and the business.

As I began to read Leadership books, I was awakened to the fact that I had so much to learn about leadership. Most of all, I discovered that a Business will only rise to the Mindset of its Leader!

Furthermore, as I developed the leader within, the employees were inspired, I was inspired and the business began to grow.

If you are ready to take your business to new levels and if you are ready to grow your business, I want to invite you to join my Inspired Child Care Leaders Club.

The coaching series this month is titled: Develop the Leader Within you. In that series, I share with the members, steps to developing the leader within you, how to develop the leaders around you, how to develop a leadership development plan and the importance of applying leadership principles to your childcare business.

Don’t wait to sign-up, join today and get ready to Develop the leader within, because your business success depends on your ability to Lead!

Get inspired to Build a Successful Child Care Center when you download my audio coaching series, The Art of Owning a Child Care Center.

I would also like to invite you to follow my daily Leadership Inspiration on Facebook and Instagram!

5 Easy Ways To Plan for a Successful Summer Camp

My Center Directors and I planned for a successful Summer Camp back in March 2023 and It was so exciting. We planned our weekly theme, fun Friday events and fieldtrips. 

Are you planning to have a Camp this Summer? If so, now is the perfect time to start marketing your Camp.

However, if you have been too busy to market your camp; it’s never to late to start today!

The summer time is a great season for the business of Child Care. In fact, school-age children are out of school and parents need a fun and enriching place for their children to be.

Today I want to share with you 5 easy ways to market your summer camp:

1. Create a festive Flyer about your camp on your computer and share it as a reel on socialmedia. Be sure to include the dates of the camp, events along with field trip information. Include a registration form with the flyer.

2. Start Marketing your Summer Camp now On Your Social Media Pages; using summer related images that include a link to your website or your phone number.

3. If you own a center, display Summer Camp banners on your playground fence or in your windows. (If allowed in your municipality)

4. Send flyers and information to families that attended your camp in previous years.

5. Plan lots of fun theme based activities along with field trips and be sure to market all that you have planned for your camp! 

6. Market your camp on your website and provide downloadable camp forms! ** be sure to disclose Covid 19 precautions.

Much Success to you!

Shiketa

For more Summer Camp Planning be sure to download a copy of my Summer Camp Planning eguide

Have you checked out my new Child Care Leaders Club? There is lots of Inspiration and Empowerment for Center Owners/ Directors. Click Here

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