Inspirational and Empowering Child Care Business Owners To Build Successful Child Care Businesses

Archive for the ‘Marketing’ Category

How to Reach Your Enrollment Building Goals

marketing

Do you have enrollment slots that need to be filled? Have you set a goal to enroll more children by a set date? If so, I want to show you how to reach your enrollment building goals?

When I moved into my new location on December 2014, the building was licensed for 99 children and I only had 25 children on my opening day. To make a long story short, by the spring of 2015; I had over 85 children enrolled!

Want to find out how I did it? I want to share with you 5 easy ways to reach your enrollment goals:

  1. Get a dry erase board and post your enrollment goals. When you can see your goals, it motivates you to stay focused. Focus is the key to Success!!
  2. Post pictures of the children engaging in educational activities. You don’t have to announce that you have openings on Facebook: Simply market what you are doing in your program and you will entice new families to Check you out
  3. Tell Parents you have openings. If your parents are happy with your services, they will tell other parents about you. ** Be sure to offer a referral incentive.
  4. Follow-up with parents that call you or that have stopped by your facility. Set aside everyday just to do follow-up! You will be surprised at how many parents are delighted that you took the time to call.
  5. Get those enrollment packets ready. In fact, your expectation will attract what you desire. So, get prepared for the increase that is about to come your way!

It’s time to get to work and don’t stop until you reach your goals! Be sure to Check out my Marketing 101 toolkit!

Shiketa

Category:

Enrollment Building, Marketing

Tagged with:

What is Your Professional Development Plan for 2020?

See the source image

At the beginning of each business year, I host a staff development meeting. The objective of the meeting is to inspire my staff to grow and think like professionals.

In my 21 years in this field, I have found that the more that I learn, the more that I would grow as a business owner.

Moreover, I found that as my team grew, it only helped the Business Succeed.

When I opened my home daycare, I had no college or childcare education. In fact, I only had a medical assistant certificate.

However, when I went back to school and majored in early childhood, I was inspired to grow my business. So as you can see, as you increase your knowledge, you expand your capacity for growth.

Today I want to share some ideas with you that will inspire you and your team to grow as early childhood professionals:

  1. Subscribe to the Child Care Exchange Magazine. Its a great way to gain access to leadership resources and child development articles. Visit http://www.childcareexchange.com to sign up for their amazing enewsletter.
  2.  Make over your lesson plans by subscribing to the Mailbox. The mailbox is loaded with a wealth of theme related activities and forms. Visit http://www.themailbox.com.
  3.  Become a member of Naeyc. Naeyc is a great place to stay up to date on early childhood news and they have great child care magazines as well along with their annual Naeyc Conference. Visit their site today http://www.naeyc.org.
  4.  Focus on growing as a business leader in 2020. My mentor John Maxwell said: Change the Leader, change the Business. Subscribe to John Maxwell leadership emails at http://www.johnmaxwell.com. (Be sure to check out his wonderful leadership books).
  5.  Meet with a Business Coach on a monthly basis. A Business coach will hold you accountable for attaining your business goals and inspire you to go to another level. Also, I believe that you should pick a coach that’s been on the journey where you want to go. For coaching options, visit my coaching page and I look forward to coaching you in 2020! click here

Its time to get busy on your professional development plan for 2020, because growth is waiting for you!!

Shiketa Morgan

Check out my new book, Build Your Business by Faith

Category:

Leadership, Marketing, Personal Development, Staffing

Tagged with:

Tag Cloud