Helping childcare business owners build successful, sustainable businesses through practical strategies, real-life experience, leadership, faith, and encouragement.

Posts tagged ‘childcare business’

What You Should Know About Social Media and Libel Lawsuits

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I’ve been marketing my childcare business online for about 3 1/2 years now and in the beginning days of marketing my business online; I did not think much about lawsuits over my social media post. After all, I always get the parents permission to post photos of their children online and the parents love my social media post.

However, periodically, I may post helpful information  for parents or share fun photos on Facebook and an article that I read recently inspired me to think twice before I share photos or helpful information online.

If you have a social media presence for your childcare business , it is vital that you read an excerpt from an article that I recently read in the St. Louis Small Business Monthly titled: “Libel Lawsuits in Social Media: A Concern for my Business?”

Gerald M. Richardson, attorney, labor and employment lawyer shares his expert advice in the article also, regarding businesses who market their business online:

” Businesses whose marketing includes social media face heightened liability risks: libel; copyright infringement; invasion of privacy; false advertisement; advertising infringement; trade libel; and unlawful harassment based on gender race, national origin or disability to name only a few. Businesses should investigate whether they have the right insurance to cover social media risks such as errors and omissions, media liability,etc.”

Be sure to check with your general liability insurance company to be sure that you are covered in the event of a social media lawsuit. In fact, ask your agent if the policy covers defamation.

I look forward to your thoughts about this blog post and thanks in advance for joining the discussion.

Disclaimer: This blog post is for informational purposes and not a substitute for individualized legal advice.

With your childcare business in mind!

Shiketa

Source: St. Louis Small Business Monthly

Category:

Marketing, social media

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Classroom Organization Tips

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This is a great time to get your classroom(s) in order or simply makeover the environment. In fact, I believe that children learn best in an organized environment. I relate child’s play to shopping; when I go shopping on the weekends, I love to shop in an organized store.

If the store is not organized, I start to feel overwhelmed and most of the time, I leave the store. This is how a child feels when he or she is playing in a disorganized environment.

Have you ever watched a child wander throughout the classroom? Normally wandering children are looking for something to do or their minds  are so over stimulated from too many choices, that they have a hard time making a choice.

This is why it is vital that your classroom space is organized in a manner that makes it easy for children to choose materials.

Moreover, I believe that the classroom is a great marketing tool. In fact, if the classroom space is organized and is educational, it will increase your chance of a parent choosing your childcare program.

Here are Eight Ways to Makeover and/or organize your classroom space :

1. Label Toy containers with words and pictures

2. Be sure that play areas are labeled with center signs (for a clearly defined space)

3. Use area rugs to define play areas

4. Require that children pick-up toys as they play. This prevents the classroom from looking like a tornado came through it.

5. At the end of the day, re-organize centers, so that when children return the next day, they will see what an organized environment looks like.

6. Be sure that everything has a place and remove clutter. (Too many toys, will overwhelm the children)

7. Have a system to rotate materials every other week; to prevent the children from getting bored. You really only need 6-8 basket of toys on one shelf.  If it looks cluttered to you, it will be overwhelming to a child.

8. Arrange books on the book shelf in a manner where you can see the front of the book and throw away damaged books. This really entices a child to choose a book from the shelf.

I challenge you to get started today, because children learn best in an organized environment! Feel free to share your thoughts and organization ideas. Check out this article: Get Organized! Preparing Your classroom for Learning.

Shiketa

Be sure to check out the Curriculum Club and Grab Your Free Lesson Plans! Also, for more quality child care tips, be sure to register for the Child Care Business Owner ” Business Makeover” Teleseminar.

Category:

Business Management, Child Care Center, Envrionment, Family Child Care, preschool

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