Inspirational and Empowering Child Care Business Owners To Build Successful Child Care Businesses

Posts tagged ‘enrollment building’

Are you utilizing the power of color on your childcare business website?

 

In the August 2012 edition of the Website Magazine, Paul Veugen wrote: “Colors have a very powerful and multi-level impact on us. They function in very practical ways and help us to make sense of things, such as finding our way on a website. At the same time they trigger our emotions and influence the way we think and feel.’

After reading Paul’s article, I was eager to visit my website to evaluate how I was utilizing colors on the website. I discovered that I needed to make a few color changes on my website.

Furthermore, I hope that you have been inspired to evaluate how you are utilizing color on your website. However, before you take a look at your website, I want to share three tips with you about  using the power of color on your website:

1. Define your main target group (families/kids) and research what different colors mean to them.

2. Think of what you want parents to think about you. In fact, use colors that represent the image of your target market (families/kids)

3. Too many colors on your website will overstimulate the minds of your website visitors. So be sure to only use no more than three colors on your website.

Also, as I browsed the web looking for the meaning of colors, I discovered that orange and yellow are perfect colors that describe the energy of kids and they are as follows: energetic, fun, happy, bright, friendly, intellectual, etc.

Are you ready to utilize colors that will attract and not repel parents? Check out the websites below and I look forward to reading your comments about this blog post.

Shiketa

http://colorsontheweb.com/default.asp

http://www.socialh.com/choosing-colors-for-your-business-or-website/

 

 

Category:

Marketing, Website

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Finish Your Tours With a Bang

Photo Credit: Link Child Care Center

According to Jon Gordan, a best-selling author and keynote speaker, “Whatever your job or business add some fireworks to your work. Think of ways you can create a grand finale and leave a lasting impression. Finish your speech or sales presentation with a bang and give your audience a reason to clap at the end. Give your customers something positive to talk about as they walk out the door.”

“Fireworks don’t have to occur just on the 4th of July. You can create a fireworks experience every day by finishing strong and making people say… “Wow.”

I shared this excerpt from Jon’s ( July 2, 2012) weekly e-newsletter with you to inspire you to (intentionally) finish your tours with a bang.

Prior to reading Jon’s e-newsletter, I noticed that when I end my tours by giving parents  a “Free” gift (Law of Reciprocity) for visiting the program or by simply having a great conversation at the end of the tour; it usually resulted in the child enrolling in my program.

However,  I found that if I was tired while conducting a tour and not really focused on closing the sale or not focused on ending the tour with a bang, I wondered if the parent would even call me after the tour. Parents choose your program based on how you present yourself to them and your business.

Tip: If you are tired, go outside to get some fresh air, listen to something motivational or do not give the tour.

Today, I hope that you have been inspired to end your tours with a bang and continue to strive to develop that salesperson within you. Moreover,  Conducting tours is all about being  a great sales person and if you want to build enrollment, it is vital that you end your tours with a BANG!

Think about how you feel after watching the grand finale of a firework show….that’s the feeling you want parents to get as you wrap up your tour with them. View Jon’s e-Newsletter, Fireworks and Finishing with a Bang!

With Your Enrollment in Mind,

Shiketa Morgan

Ready to Improve your Business Management Skills? Grow as a Leader? Develop a Mindset to Expand Your Business? Check out the Art of Owning a Center Audio Coaching Series

Category:

Enrollment Building, Marketing

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