Inspirational and Empowering Child Care Business Owners To Build Successful Child Care Businesses

Posts tagged ‘enrollment building’

Focusing On Your Goals,Creates Momentum that Leads to Results!

Success is goals and all else is commentary….
focus1-margo-conner

 One week prior to writing this blog post, I had 6 openings in my infant and toddler unit. I was really eager to fill those spaces. So,  I asked my secretaries not to focus on anything else but filling those enrollment slots.

 

Here is what we did to fill those enrollment slots:

  • We followed up with families that had recently stopped by the center.
  • We called families on the waiting list for at least 30 days.
  • We reached out to families that were recently at the center for a tour.

When the parents called us back, we let them know that we had limited slots open and if they paid the registration fee, their children could start the program within 2 weeks.

I am so happy to announce that all 6 of those slots were filled in one week!! In Fact, I am a firm believer of setting goals and focusing on your goals until you get results!!

What do you need to accomplish in your Business? Do you have enrollment slots to fill? Do you need to hire more staff? Do you have a goal to grow your Business? Whatever, the need may be, set your goals, focus on those goals and expect results!!

With Your Business Goals in Mind!

Shiketa Morgan

For more Child Care Business tips, be sure to subscribe to my Child Care Business Owner management eCourse. click here.

 

 

How To Use Facebook To Build Enrollment

facebookI believe that Facebook is the best thing that could have ever happened to Business Owners. In fact, you can log on daily from your phone or computer and have immediate access to your current or potential customers. How wonderful is that!

In the fall of 2014, I utilized Facebook to help build my enrollment in my new Child Care facility by posting my expansion progress daily on Facebook.

The daily posts created momentum and the end result was this: My enrollment grew from 22 children to almost 50 children in 60 days!

Today I am going to share with you seven ways to Use Facebook to Build Enrollment!

  1. Upload a cover photo to your Child Care Business Facebook page that speaks volumes about your Business.
  2. Use your Facebook page to share photos of daily activities.
  3. Keep it professional! Only share information about your Child Care Business on your Facebook page.
  4. If you are making improvements or have fun events coming up…share it!
  5. Don’t be afraid to toot your own horn. Share your Business Successes on your personal Facebook page and invite your Facebook friends to like your Child Care Business Facebook page.
  6. If a parent refers another family, give them a shout out on Facebook.
  7. When families enroll in your program, feature their picture on your Facebook page. (be sure to get their consent)

When your Facebook friends and clients see all the fun and excitement that’s happening in your Child Care Business, they are going to share it! So start posting more today!!

Bonus tip: Invest in Facebook ads. You can buy an ad, for as low as $5-$20 and reach thousands of parents in your community.

For more marketing tips, be sure to download my marketing 101 toolkit.

Shiketa Morgan

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