Inspirational and Empowering Child Care Business Owners To Build Successful Child Care Businesses

Posts tagged ‘marketing childcare business’

The Power of Social Media

social media

Several hours before I wrote the blog post, I was enrolling a new child in my Childcare Center.

The mother had previously been in my center for a tour and expressed to me that she really loved my preschool program. Well, 60-days later she returned to my program to enroll her son.

As we sat at the table to talk about the enrollment forms, she expressed to me that she loved how organized my center was and she really appreciated my professionalism.

I was elated at her compliment and it inspired me to write this blog post. Later that evening, I logged into my childcare business Facebook page and noticed a friend request from the parent. After accepting the friend request, I went to the parents Facebook page to thank her for visiting my center.

Moreover, I couldn’t help but to noticed that she checked in on her Facebook page when she stopped by my center. So I decided to comment on her check- in by thanking her for visiting us!

Then I realized that social media can be so powerful in helping to promote your childcare business and building your brand!

Moreover, I want to inspire you to encourage your parents to connect with your Childcare Business Facebook page and also invite families that visit you to connect with your Facebook page.

I hope that you have been inspired to keep social media as a way to connect with parents, because you never know when a parent my share your childcare business via social media!

With Online Marketing in mind,

Shiketa Morgan

Check out my Webinar: How to Market your Child Care Business Online and be sure to subscribe to my weekly Childcare Business eNewsletter!

Category:

Enrollment Building, Marketing, Online Marketing, Quality Care

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Finish Your Tours With a Bang

Photo Credit: Link Child Care Center

According to Jon Gordan, a best-selling author and keynote speaker, “Whatever your job or business add some fireworks to your work. Think of ways you can create a grand finale and leave a lasting impression. Finish your speech or sales presentation with a bang and give your audience a reason to clap at the end. Give your customers something positive to talk about as they walk out the door.”

“Fireworks don’t have to occur just on the 4th of July. You can create a fireworks experience every day by finishing strong and making people say… “Wow.”

I shared this excerpt from Jon’s ( July 2, 2012) weekly e-newsletter with you to inspire you to (intentionally) finish your tours with a bang.

Prior to reading Jon’s e-newsletter, I noticed that when I end my tours by giving parents  a “Free” gift (Law of Reciprocity) for visiting the program or by simply having a great conversation at the end of the tour; it usually resulted in the child enrolling in my program.

However,  I found that if I was tired while conducting a tour and not really focused on closing the sale or not focused on ending the tour with a bang, I wondered if the parent would even call me after the tour. Parents choose your program based on how you present yourself to them and your business.

Tip: If you are tired, go outside to get some fresh air, listen to something motivational or do not give the tour.

Today, I hope that you have been inspired to end your tours with a bang and continue to strive to develop that salesperson within you. Moreover,  Conducting tours is all about being  a great sales person and if you want to build enrollment, it is vital that you end your tours with a BANG!

Think about how you feel after watching the grand finale of a firework show….that’s the feeling you want parents to get as you wrap up your tour with them. View Jon’s e-Newsletter, Fireworks and Finishing with a Bang!

With Your Enrollment in Mind,

Shiketa Morgan

Ready to Improve your Business Management Skills? Grow as a Leader? Develop a Mindset to Expand Your Business? Check out the Art of Owning a Center Audio Coaching Series

Category:

Enrollment Building, Marketing

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