Celebrating 16 Years of Inspiring and Empowering Child Care Business Owners

Archive for the ‘Enrollment Building’ Category

Steps To Having Increase In Your Child Care Business?

The Child Care Business is full of financial ups and downs, including: Low enrollment seasons.  Has there been times when you looked around your business and you really want to upgrade, but you didn’t have the funds? Also, have you wondered, where are the grants or should I get a bank loan?

These are all valid questions and  I believe that if you are asking these questions, you want your childcare business to succeed.  Having financial increase assures that you are able to supply your business with the things that it needs and to also supply you with financial increase.

In 2005, I experienced some financial lack in my business. It was devastating. My enrollment went from 40 to 10 children. I was forced to cut my employee hours and I was in the process of selling my business to another childcare center that was thriving.

After much prayer and thought, I found the faith to keep going. I reviewed my marketing practices, I evaluated the books that I was reading, I sought spiritual advice and I changed my mindset about my business.

Some of the things that I did to transform the financial status of my business included:

  • I bought an audio series titled” Increase” by Bob Harrison. This changed the way that I looked at my business and transformed my thoughts to increase thoughts. I stopped thinking lack, and started thinking increase.
  • I started speaking increase over my business. Instead of talking about the lack of enrollment, I started talking about the kids that were to come.
  • I expected the enrollment to increase!

After applying all three of these steps, my enrollment increased, my employees were more confident in my leadership and I do not speak lack words over my business any more. Moreover, I constantly meditate on increase thoughts and speak increase daily over my childcare business. Furthermore, I get rid of slack when I see it, because slack also leads to financial decrease.

My experience  has motivated me to share with you that a childcare business can be a wealthy and thriving business if we think increase, have increase behavior and expect increase.

Examples of Increase Confessions and Thoughts:

  • My Business will thrive
  • I am expecting more finances
  • Looking forward to grant opportunities
  • I need to be prepared for an increase in enrollment
  • I am expecting a Great Fundraiser to purchase needed materials

If you know of any grant opportunities or fundraising programs that will help other providers increase funds in their childcare business, feel free to share them by commenting below.

 

To Your Success,

Shiketa Morgan

Category:

Administration, Budget, Enrollment Building, Finances

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Inspiring Your Parents to Market Your Child Care Business

 

A happy customer will tell three or four others;

a dissatisfied customer will tell ten.

~ Wisconsin Child Care Improvement Project

 

Marketing your childcare business to your current customers is crucial to building enrollment. According to the Wisconsin Child Care Improvement project, “Over 90% of parents rely on recommendations from relatives, friends, and co-workers, so pleasing your current families is essential to long-term stability.”

It has been my experience that when parents are pleased with my childcare center practices, they will tell their friends and family members. I am always so honored when parents refer others, that I offer $25 off one week of tuition for referrals. I strongly believe that parents do not refer families for the discount. In fact, I believe that they refer families because they are happy with my program.

How Do You Inspire Parents to Help You Market Your Child Care Business?

1. Ask for their referral and offer an incentive

2. Let them know that you appreciate their business (Post thank you notes where parents can see them,etc)

3. Go the extra mile when possible ( waive late fees, have community coupons available,etc)

4. Provide their child with the best care possible (Always strive to improve your services)

5. Strive to have a positive relationship with parents

6. Greet them with a warm hello every morning and ask about their day in the evening

7. Invest in promotional items such as: back pack, pens, key chains and/or coffee mugs with your business name on it.

8. Welcome their feedback in the form of Annual surveys to help you to improve your service.

9. Ask for testimonials to place on your website (offer incentives )

10. Take photos of smiling parents talking with you for your website

Whatever your methods may be to inspire parents to market your childcare business, keep in mind that when your parents are happy with your business….They will tell others! Feel free to share your thoughts about this post.

~Shiketa Morgan

For more marketing tips, check out my Marketing 101 toolkit.

Category:

Enrollment Building, Marketing, Uncategorized

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