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Archive for the ‘Enrollment Building’ Category

Email Marketing that Build’s Enrollment

 

Start Building Enrollment….One Email at a Time!

Email marketing is a prevalent means of sending information and messages to your current customers, vendors, business colleagues and potential customers. Moreover, it helps to increase customer loyalty by keeping parents informed on what you have in store for them.

According to a November 2010 survey conducted by Strong Mail, Email Marketing is becoming so popular in business, that 65% of companies around the world are spending more on email marketing. Most of all it is vital to your childcare business success that you tap into the Marketing benefits of Email Marketing and start building enrollment….One Email at a Time!

Email Campaign Ideas to Help Build Enrollment

1. Send a Monthly Parenting newsletter

2. Enrollment Flyer that includes and incentive for others that forward the email to at least ten families

3. Announcing Community Events

4. Summer Camp News

5. Calendar Of Events

6. Fundraiser News

7. Free Registration

8. Open House Events

9. Program Events

With each email that you send, be sure to include the link to your websites, make every message sharable on social media, solicit feedback and offer incentives for sharing email campaigns. Be sure that you have the email address of all your current families and collect email addresses from all families that visit your program.

Do you need assistance with email marketing? Mail Chimp is a great place to start. Mail Chimp provides you with a wealth of information on email marketing and you will have access to theme based email templates that will provide you with professional looking email campaigns. Sign-up here! Its Free!!!

To Your Success,

Shiketa Morgan

For More Marketing tips, check out my Marketing 101 toolkit!

Category:

Administration, Enrollment Building, Marketing, parent communication

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5 Ways to Build Enrollment

The #1 way to have a successful childcare business is by building and maintaining enrollment. Child care is a need all over the world. Working parents and College students all over the world need childcare. The key is to find out where they are and draw them to you. Here are five ways to build enrollment:

1. Offer a Trial Day. Offering a trial day sends that message that you are confident about your program and you want them to give it a try.  In most cases, if the child loves the program, the parents will too.

2. Create an incentive program for your current customers/parents to tell other families about your program. Offer a discount when the referred family enrolls.

3. Get the Staff involved. At weekly meetings, announce your enrollment openings and encourage staff members to tell families about the program. Offer a monthly bonus or incentive to staff members that refer families.

4. Hang Balloons along your playground fence. This will draw attention to your building and give the impression that you are open for childcare business.

5. Advertise, Advertise! If parents do not know that your business exist, they will not come to you. Here are some suggestions to boost exposure to your program: advertise with your local yellow pages, the local child resource and referral agency, place flyers in local businesses, send flyers to the local schools, create a free website and join free social networking sites such as facebook, twitter and myspace.

Category:

Child Care Center, Enrollment Building, Home Daycare

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