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Archive for the ‘Enrollment Building’ Category

5 Crucial Marketing Principles

marketing

Are your Marketing strategies working for you? If so, keep doing what you are doing.

However, if your marketing strategies are not working for you….it’s time to throw out your old Marketing methods and focus on the following:

  1. Start working on building trust with potential clients by being consistent with your marketing.
  2. Use an Attraction marketing method such as; offering a free gift online or by writing  a complimentary parent newsletter.
  3. Work on Building a relationship and get to know the parents that visit your program with follow-up phone calls.
  4. Be Enthusiastic! (People love to do business with friendly people)
  5. Adapt a Marketing driven mindset. (Educate Yourself on Business Marketing)

In fact, I believe that when you  focus on all five of the above marketing principles; you will have what it takes to  gain more clients and close more sales!

Moreover, when you become a mastermind of sales or marketing, you have the recipe for a Successful Business!

For more marketing tips, check out my Marketing 101 Toolkit.

To Your Success,

Shiketa

Category:

Enrollment Building, Marketing

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Tips For Sharing Your Business Card

This blog post was inspired by one of my Facebook friends, Christina Margolis. The day before I published this blog post, I made a bank deposit and as I made the deposit, I decided to share a few of my business cards to the bank teller.

I waited for the teller to greet me after my transaction reached the inside of the bank and he said: “Good evening!  I replied, Hello! (with an exciting tone of voice), Good evening to you as well… then I said,  I own a center not too far from here, if you know someone looking for child care or preschool, please share my card with them. The teller said, Sure! Then I replied, thank you and you have a great day!”

I shared this moment with you, because I want to inspire you to get in the habit of telling others about your Business. In fact, if you are shy, that’s OK….just keep practicing and you will become more comfortable with sharing your Business cards. I’m introverted by nature, however, over the years, I have come out of my shyness and I tell others about my business on a regular basis.

The next time that you are in the grocery store or  out shopping and you see a mom or dad with children,  that’s a great opportunity for you to gain a potential client.

For example: Slowly walk over to the parent, (smile) and say, “Excuse me ma’am or sir , I see that you have some beautiful children and I was wondering if your children are enrolled in childcare or a preschool program?”  If the parent says no, consider Offering  the family a trial day in your program and give the parent  a few  of your business cards. Then say, “It was a pleasure meeting you and I look forward to hearing from you soon!”

If the parent already has childcare, you could simply say: ” I was just wondering if you were in need of childcare, because I own a Child Care Business and if you are ever seeking to make a change in your child care provider, feel free to give me a call (hand the parent your Business card). Thanks for taking the time to speak with me and you have a great day.”

I look forward to reading your comments about today’s blog post. Be sure to leave your comment below.

To your Success!

Shiketa

Category:

Enrollment Building, Marketing

Tagged with:

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