Inspirational and Empowering Child Care Business Owners To Build Successful Child Care Businesses

Archive for the ‘Marketing’ Category

This Is The Time to Update Your Parent Handbook

This is the time to review and update your parent handbook as you reopen or build enrollment for the fall.Shiketa Morgan Publications Logo

When you enroll new children in your Child Care Facility, parents need to be informed of your policies and procedures. The best way to inform parents about your program policies is by issuing a parent handbook.

The parent handbook that I have created is designed to provide your parents with an overview of your facilities policies and procedures. It is also a great way to orientate families into your program and market your childcare program to families that are considering enrolling their children in your program. The handbook also includes a sample transportation policy, emergency preparedness letter and a payment agreement.

Need a parent handbook for your child care program? Download your copy today and personalize the handbook to fit your program philosophy! click here

To Your Success,

Shiketa

8-Ways To Build Fall Enrollment

After several years of experiencing low enrollment at the end of Summer Camp, I realized that the best time to build enrollment for the fall is during the month of  July.

Why July? I will tell you why…

  1. July marks the mid way point of Summer and you do not want to wait til August to Build fall enrollment
  2. Parents are thinking about preparing their children for back-to- school in July
  3. It’s a great time to reach those parents who are looking to enroll their children in preschool in the fall

Need some ideas on how to market your program for the fall?

Here are 8-ways to build fall enrollment in your program:

1. Invite your families to tell other families about your fall enrollment building campaign,  by offering an incentive to families who refer new families.

2. Hold a virtual Open house in July and be sure to have curriculum information, daily schedules, class photos, pricing info available online for parents to see. (parents want their children in an educational program)

3. Be sure to create a fall enrollment banner for your website and update info about your childcare or preschool program on your website.

4. Start marketing your fall enrollment specials on your social media pages during the month of July.

5. Insert enrollment forms in colorful 2-pocket folders. Be sure to add your program name or business card on the front of your enrollment folders. (during this Covid 19 pandemic, set up an outdoors enrollment info table)

6. If you own a center; invest in fall enrollment banners to hang on your playground fence or to display in your windows.

7. Offer Trial days.

8. Add preschool related clip art to your windows such as: school buses, apples,alphabet,etc.

 

Happy Enrollment Building!

Shiketa

For more enrollment building ideas, be sure to download the Marketing 101 toolkit.

 

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