The Child Care Business Owner Institute

Child Care Business Success begins with a Plan

This past week was our first week of summer camp and it was a very busy week. However, we began planning for our summer camp back in March and I must say that planning ahead helped us to stay organized. Most of all, it gave our new staff a blueprint to have a successful day.

I have found that if you fail to plan, you plan to fail. In fact, I believe that it is better to have a plan that may not work than to not have a plan at all. Moreover, when you plan ahead for your childcare business, it helps you to feel focused and the team that follows you may feel a sense of structure.

A childcare business comes with many moving parts, and it is vital that you have a plan for every detail of your business. Here’s a few planning strategies that I believe will help you to start with planning for a successful childcare business week:

1. Write down your top priorities in your business planner before you start your week. This will help you to start your week feeling organized and focused.
2. Create a plan for upcoming events and issue to your staff. If you have upcoming events, put your vision on paper and give it to your team.
3. Have a plan for how you will communicate with parents. This may also include how often communication is to be sent to parents via text or via email.
4. Create a weekly coaching plan for your staff. This will help you to be intentional about how you empower and lead your team.
5. Enrollment building must be intentional, so be sure to have a weekly marketing plan. For example: Plan for how many times a day you will post on social media; when you will get out in the community, plans for your website and the days you will follow-up will families who have contacted you. When you have daily enrollment building activity, you will be surprised at how this will increase your enrollment.

Happy Planning and I wish you nothing but the best and good success!

~ Dr. Shiketa Morgan

Resources that you may like: Marketing 101 toolkit and The Art of Owing a Child Care Center

Building a Child Care Business with Excellence in Mind

I have been busy hiring new staff for the summer and even doing some retraining of current staff. As we orientate ne staff, I want the new staff to excellence, because what your new staff see upon hiring is what they beleive the company expects.

I expect excellence from my team and nothing less, because kids deserve excellence. Most of all, I strongly believe that Success proceeds Excellence. Let me explain how travel inspires my drive for excellence.

When my husband and we choose hotels or resorts that are known for excellence. In fact, I have found that when a hotel has a spirit of excellence, you can expect excellence service. Moreover, you can even see excellence in their hotel rooms.

Whenever I have experienced excellence, I am inspired to give the families that choose my childcare center, excellence. I believe excellence is paying attention to details and exceeding the standards.

Google describes excellence as: “An inward attitude of constantly striving for exceptional quality, integrity, and diligence in everything you do. It goes beyond just completing a task; it is the mindset of doing your absolute best—even when no one is watching. This mindset manifests across several key pillars:Attention to Detail: Meticulously caring for the small things, ensuring that every piece of work is accurate, organized, and properly finished. “

Look around your Daycare. Do you see excellence in your childcare business? If so, keep up the good work. If you believe that you have work to do, please don’t try to tackle everything at once. Excellence takes time. So, create an excellence plan, involve your team and stay consistent.

I want to challenge you to take a leadership walk throuh your child care business and assess the following:

1. Are your walls Clean ?
2. Are your classrooms Organized?
3. Is there broken equipment or items in your facility?
4. Do you see spider webs or excessive dust anywhere?
5. Is the kitchen clean and organized?
6. Are the restrooms clean?
7. Does your playground need attention?
8. Is it time to upgrade materials or equipment?
9. Are your policies outdated?
   .

What did you discover? Did you see excellence? I think you get the picture. Excellence is paying attention to the little things and making it better! Be sure to tell me how this blog post inspired you.

Dr. Shiketa Morgan

Have you read my book: Giving to your Dream?