Inspirational and Empowering Child Care Business Owners To Build Successful Child Care Businesses

Posts tagged ‘Building Enrollment’

The Enrollment Packet

enrollment packet

 

I strongly believe that your enrollment packet is the icing on the cake when it comes to parents making a decision to choose your Child Care program. In fact, your enrollment packet can make or break the sale!

Several years ago I decided to buy 2-pocket folders to create my enrollment packets.

In fact, I chose 2-pocket folders  because its an organized way for parents to  keep all of their enrollment forms in one place!

Also when you look at 2-pocket folders, what do you think about? If you were thinking School……That’s exactly what I want parents to think about when they see my enrollment packet!

When you think of School, you also think of Learning and that is the message that I want to send to parents about my program. My Child Care program is very educational and that’s the message I intend to send to parents…upfront!

Furthermore, as you create your enrollment packets, think about the message you want to send to parents about your Child Care Program.

There is no cookie cutter way to prepare enrollment packets, however, I simply want to inspire you to prepare your enrollment packets with a message in mind.

What to Include in your enrollment packet:

  • Parent handbook
  • Enrollment forms
  • Medical forms
  • Parent contract
  • Program Brochure
  • Curriculum Information
  • Preschool Supply List (keep it simple)
  • Trial Day Form
  • Free Stickers
  • Insert your Business Card on the Front of the 2-pocket folder or a large envelope

When should You Issue Enrollment Packets ?

When parents stop by my facility, I give them a tour and at the end of the tour I offer a trial day. If they sign-up for a trial day, I give the parent a copy of my Curriculum Information, a Brochure and my Business card. After the trial day, if the family is still interested in enrolling their child; I give the family my entire enrollment packet.

**Being selective over who receives your enrollment packet is a great way to cut your marketing cost.

I look forward to reading your thoughts about this post. Leave your comments below and be sure to share this post with other Child Care Business Owners.

Shiketa

Love this post? You will love my Marketing 101 toolkit!

Category:

Enrollment Building, Marketing

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Building Your Brand While Marketing on Facebook

A Photo of my Child Care Business Facebook Page!

Social media in 2010 will cease being the shiny new object

and instead, become part of the everyday lexicon of business.

~Charlene Li, Altimeter Group

I’ve been marketing my Child Care Business on facebook since 2009 and I must say that social media has increased my Business exposure. Furthermore, I love the fact that it is free advertising!

  Does  your childcare business have a  Facebook Page?  If not, are you wondering why you should market your business on Facebook?

Here is a great reason.…According to the Facebook press room, there are over 500 million active users  and people spend over 700 billion minutes per month on Facebook. Furthermore, 70% of  Facebook Users are outside of the United States and this increase your chances of doing business on an international level.

Having  a Facebook  page for your business is not only free, but it is a great way to market your child care program online and build your brand.  I challenge you to market Your Business on Facebook daily.

Why daily? Repetition and Consistency is one of the keys to building a strong brand for your Business!

There is no longer a need to spend hundreds of dollars on advertising, when you can advertise your childcare business for Free on Facebook.

Here are 3 effective ways to build your business brand while marketing your business on Facebook:

  1. Share photos of classroom activities at least once a day. This sends the message that your program is an educational place for young children. (get parents permission to share photos)
  2. If you are enrolling, be sure to only promote that you have openings at least once a week and add an now enrolling image for parents to share with their Facebook friends. (You don’t want to spam your followers)
  3. Be sure to share only quality photos and do a spell check before posting a status
  4. Only post information that is related to your childcare business or parenting (it will help to build your brand)
  5. Consider Investing in Facebook ads. You can get advertising for as little as $5 and it will reach up to $2,000 (targeted) people.

I look forward to reading you thoughts about this post, so be sure to leave your comments below and feel free to share a link to your childcare business facebook page!

Shiketa

“For more online marketing tips, Check out my Marketing 101 toolkit. 

Be sure to watch the video below!

Category:

Administration, Enrollment Building, Marketing, social media

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