Inspirational and Empowering Child Care Business Owners To Build Successful Child Care Businesses

Posts tagged ‘daycare’

8-Ways To Build Fall Enrollment

This blog post was previously posted in 2020, however, I feel that it is still relevant today and I believe that you will find it to be helpful as you focus on fall enrollment.

When I opened my first childcare center, I noticed that at the end of the summer camp, I would have low enrollment. After the second summer, I realized that the best time to build enrollment for the fall is during the month of July.

Why July? 

  1. July marks the mid-way point of Summer and you do not want to wait until August to Build fall enrollment
  2. Parents are thinking about preparing their children for back-to- school in July
  3. It’s a great time to reach those parents who are looking to enroll their children in preschool in the fall

Need some ideas on how to market your program for the fall?

Here are 8-ways to build fall enrollment in your program:

1. Invite your families to tell other families about your fall enrollment building campaign,  by offering an incentive to families who refer new families.

2. Hold a virtual Open house in July and be sure to have curriculum information, daily schedules, class photos, pricing info available online for parents to see. (parents want their children in an educational program)

3. Be sure to create a fall enrollment banner for your website and update info about your childcare or preschool program on your website.

4. Start marketing your fall enrollment specials on your social media pages during the month of July.

5. Insert enrollment forms in colorful 2-pocket folders. Be sure to add your program name or business card on the front of your enrollment folders.

6. If you own a center; invest in fall enrollment banners to hang on your playground fence or to display in your windows.

7. Offer Trial days.

8. Add preschool related clip art to your windows such as: school buses, apples, alphabet, etc.

Happy Enrollment Building!

Shiketa

For more enrollment building ideas, be sure to download the Marketing 101 toolkit.

Get inspired to Build a Successful Child Care Center in my Inspired Child Care Leaders Club!

Category:

Marketing, Open House, Quality Care

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Setting Goals Attracts What Your Business Needs

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I was scrolling through old memories on my Facebook Page and as I looked back at the photo above. As I looked at the photo above, I realized that setting goals attracts what you desire for your Business!

Nine years ago on this day, I was desiring to have 40 children enrolled in my Child Care Center and that same year Learning Days doubled in capacity by moving into a bigger location.

In fact, on 1/4/14 my facility was licensed for 40 children and I only had 30 children enrolled.

In August 2014, I found a facility that was 3 times the size of my current facility. We moved into that new location on December 1, 2014!

By the Summer of 2015, that new location had over 90 children enrolled with a waiting list and today my second location has over 40 children.

I challenge you today to write down your goals for your business and post them.

Your goals will not only attract what you need, but they will lead you to Business Growth!

With your Business in Mind!

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Join The Club Today!

Category:

building enrollment, Business Expansion, Business Management, Child Care Center

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