Inspirational and Empowering Child Care Business Owners To Build Successful Child Care Businesses

Posts tagged ‘online marketing’

Be Consistent With Your Online Marketing


I believe that we must be consistent when it comes to marketing a Business. In fact, what you do consistently, will bring you consistent results!

Have you ever stopped by a local business and then they asked you to like their Facebook?

Then when you checked out their Facebook page or any of their social medial sites; you found that they had not posted on their pages in a while.

Moreover, I believe that inconsistent marketing is an indicator that the Business does not have a strategic marketing plan. Most of all, if you fail to market consistently, you will lose your online followers.

Today I want to share with you, 5 easy ways to consistently Market your Child Care Business Online:

  1. Develop a plan for what your Facebook post will be for each day of the week. For example: only Monday, I consistently post the following status: We are looking forward to another week full of fun and learning! Then I share a link to my website:
  2.   On your Business Facebook page, there is an option to schedule post. You can also use a Free app called, Hootsuite to link all your social media sites and schedule post.
  3. Be sure to consistently post photos of the children engaged in activities every day. This is a great way to keep  parents coming back to your Facebook page. Also, your Facebook post with the highest views, are great to use for Facebook ads. A Facebook ad could increase your page views and it may only cost you up to $10. Bonus Tip: Be sure to use hash tags in your post. For example: #nowenrolling #preschool #infantcare #Yourschoolname
  4. Check your Facebook messages daily. I find that parents will message you over facebook, before they call you. So be prepared to share pricing information via a facebook message or simply invite the parents to call you to schedule a tour if you prefer not to interact via facebook  messages.
  5. Post upcoming events on your Facebook (at least once a week); for those parents that forget to read your newsletters. Furthermore, if a parent likes your event on facebook or  joins your Event, other parents will see their activity on facebook.

I know this marketing plan may seem like a lot at first, however, if you take 5-10 minutes a day to work the marketing plan above, I am very certain that you will see results!!

For more Marketing tips, be sure to download my Marketing 101 toolkit!

Your Child Care Business Coach,


The Power of Social Media

social media

Several hours before I wrote the blog post, I was enrolling a new child in my Childcare Center.

The mother had previously been in my center for a tour and expressed to me that she really loved my preschool program. Well, 60-days later she returned to my program to enroll her son.

As we sat at the table to talk about the enrollment forms, she expressed to me that she loved how organized my center was and she really appreciated my professionalism.

I was elated at her compliment and it inspired me to write this blog post. Later that evening, I logged into my childcare business Facebook page and noticed a friend request from the parent. After accepting the friend request, I went to the parents Facebook page to thank her for visiting my center.

Moreover, I couldn’t help but to noticed that she checked in on her Facebook page when she stopped by my center. So I decided to comment on her check- in by thanking her for visiting us!

Then I realized that social media can be so powerful in helping to promote your childcare business and building your brand!

Moreover, I want to inspire you to encourage your parents to connect with your Childcare Business Facebook page and also invite families that visit you to connect with your Facebook page.

I hope that you have been inspired to keep social media as a way to connect with parents, because you never know when a parent my share your childcare business via social media!

With Online Marketing in mind,

Shiketa Morgan

Check out my Webinar: How to Market your Child Care Business Online and be sure to subscribe to my weekly Childcare Business eNewsletter!

Tag Cloud

%d bloggers like this: