Inspirational and Empowering Child Care Business Owners To Build Successful Child Care Businesses

Posts tagged ‘online marketing’

The Power of Social Media

social media

Several hours before I wrote the blog post, I was enrolling a new child in my Childcare Center.

The mother had previously been in my center for a tour and expressed to me that she really loved my preschool program. Well, 60-days later she returned to my program to enroll her son.

As we sat at the table to talk about the enrollment forms, she expressed to me that she loved how organized my center was and she really appreciated my professionalism.

I was elated at her compliment and it inspired me to write this blog post. Later that evening, I logged into my childcare business Facebook page and noticed a friend request from the parent. After accepting the friend request, I went to the parents Facebook page to thank her for visiting my center.

Moreover, I couldn’t help but to noticed that she checked in on her Facebook page when she stopped by my center. So I decided to comment on her check- in by thanking her for visiting us!

Then I realized that social media can be so powerful in helping to promote your childcare business and building your brand!

Moreover, I want to inspire you to encourage your parents to connect with your Childcare Business Facebook page and also invite families that visit you to connect with your Facebook page.

I hope that you have been inspired to keep social media as a way to connect with parents, because you never know when a parent my share your childcare business via social media!

With Online Marketing in mind,

Shiketa Morgan

Check out my Webinar: How to Market your Child Care Business Online and be sure to subscribe to my weekly Childcare Business eNewsletter!

Is Your Website SEO Friendly?

According to Christian Arno, “There is a saying, “build it and they will come,” but this definitely doesn’t always apply to websites. The best way to get people to your website is to make sure it’s search engine optimized.”

I Discovered That My Child care Business Website Was Not SEO Friendly

Every Wednesday  I plan to add new content to my childcare center website, update the calendar of events and upload new photos. After reviewing my website, I was compelled to look into upgrading my website, So I called my web hosting company.

I was not happy with the news that I received about my website. In fact, my web hosting representative told me that my website was not SEO Friendly and that’s why I was not seeing the traffic that I desired. JUST WHAT I NEEDED TO HEAR!!

Moreover, the representative told me that my website template was phased out and he was surprised that I was still using that plan. Well, I know why….It’s because I was only paying $5 a month for web hosting.  In other words, I was being cheap and trying to save my business money!

However, after our conversation, I realized that creating a SEO Friendly website was more important than saving money on webs hosting. In fact, I asked the representative for the best package available, so that I can upgrade my website with 7-days, create an SEO Friendly website and begin to attract more parents to my site!

I love adding content to my websites and sharing business tips via blogging, however, I will be the first to admit that I did not know what SEO meant. So I did a little research and I want to share what I discovered with you. (Just in case you didn’t know)

Wikipedia defines SEO (Search Engine Optimization) as: “Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in a search engine’s “natural” or un-paid (“organic” or “algorithmic”) search results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users. SEO may target different kinds of search, including image search, local search, video search, academic search,[1] news search and industry-specific vertical search engines.

Now that you have the facts about SEO, I hope that you have been compelled to find out if your website is SEO friendly, because your enrollment and online visibility depends on it!

If you feel that it is time to upgrade your website, I found a great web hosting package with 1 & 1 Web hosting for only $29.95! The first month is Free and the plan is loaded!

I can hardly believe that I waited this long to upgrade my website! Better hosting doesn’t have to cost an arm and a leg! Check out—-> 1&1 Web Hosting Plans ON OFFER!

Shiketa

Be sure to Check out my Upcoming Events and follow my Child Care Business tips on Twitter and Facebook!

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