Inspirational and Empowering Child Care Business Owners To Build Successful Child Care Businesses

Archive for the ‘Enrollment Building’ Category

How To Use Facebook To Build Enrollment

facebookI believe that Facebook is the best thing that could have ever happened to Business Owners. In fact, you can log on daily from your phone or computer and have immediate access to your current or potential customers. How wonderful is that!

In the fall of 2014, I utilized Facebook to help build my enrollment in my new Child Care facility by posting my expansion progress daily on Facebook.

The daily posts created momentum and the end result was this: My enrollment grew from 22 children to almost 50 children in 60 days!

Today I am going to share with you seven ways to Use Facebook to Build Enrollment!

  1. Upload a cover photo to your Child Care Business Facebook page that speaks volumes about your Business.
  2. Use your Facebook page to share photos of daily activities.
  3. Keep it professional! Only share information about your Child Care Business on your Facebook page.
  4. If you are making improvements or have fun events coming up…share it!
  5. Don’t be afraid to toot your own horn. Share your Business Successes on your personal Facebook page and invite your Facebook friends to like your Child Care Business Facebook page.
  6. If a parent refers another family, give them a shout out on Facebook.
  7. When families enroll in your program, feature their picture on your Facebook page. (be sure to get their consent)

When your Facebook friends and clients see all the fun and excitement that’s happening in your Child Care Business, they are going to share it! So start posting more today!!

Bonus tip: Invest in Facebook ads. You can buy an ad, for as low as $5-$20 and reach thousands of parents in your community.

For more marketing tips, be sure to download my marketing 101 toolkit.

Shiketa Morgan

Category:

Enrollment Building, Marketing

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How to Plan a Fall Open House

Holding an annual Open House is a great way to invite the parents to tour your program/classrooms; open up your program to the community and introduce a back to school theme!

So let’s start planning for a fun, exciting, enriching and informational open house.

1.Get Organized/De-clutter 

Several weeks before the open house, start to De-clutter classrooms and office space. This includes, dusting, removing items that does not need to be seen by visitors. When families tour a childcare program, they look at every detail. Be sure to post Lesson Plans!

2.Create a Festive Flyer 

Using Microsoft word or office publisher, create a flyer that announces your open house including the date, location of your program, time, activities and events. This will also be a great to time promote enrollment specials, such as: Free registration or 50% the first week.  Invite parents to help plan the open house and volunteer to help serve food or issue information about the program.

3. Signs/Banners 

Creating a banner to place inside and/or outside your home or center draws attention to the event and compels parents and kids to come to the Open House. Yard signs also catch the eyes of traffic driving by your business.  Hanging colorful Balloons on the fence surrounding your playground or signs draws attention to the Open House event.*Check with your local municipality regarding signs.

4. Open House Activities 

The night before open house add pencils, back packs with school supplies, toy school buses, books about school and  back- to- school bulletin boards to the environment. This will create a Back to school environment. When the children arrive, invite them to find all the new back to school items.  *Here is a link to  back to school Coloring pages to enhance the back to school theme.

5. Give-a-ways 

To liven up your open house, give away prizes every 15-20 minutes of the Open House! Some of the prizes could include: toys for the kids, books, tuition coupons for parents and donations made by local businesses in the community. * 30-60 days before the Open House, invite other businesses in the community to donate give-a-ways for the families.

6.Information for Parents 

Open house is the perfect time to show parents every aspect of your program, from daily schedules, toys in the play areas. Having a self guided tour check list for parents is a sure way to get the parents to view all areas of your program. Be sure to issue parents any new policies, parent handbooks, calendars, enrollment forms (for new families) and fundraising information. ** This is also a great time to incorporate new Tuition Policies!

7. Serve light refreshments 

Refreshment ideas include: Lemonade and cookies or Cake and Fruit Juice. You will also need plenty of plates, napkins and cups to serve the refreshments to the families.

Have a Great Open House!

Shiketa Morgan

Download a Sample Open House Check List

Category:

Administration, Enrollment Building, Events

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